Jewelry store membership month how significant publicity

Activity background

National Day is another sales peak after the Mid-Autumn Festival, take this opportunity to carry out promotional activities to stimulate consumers, pull sales, and strengthen the company's external image.

Second, the theme of the campaign

The heart of the family into a family photo, have a heart to be happy. Emphasize the importance of family.

Three, activity time

x month x to x month x

Four, the form of the activity

1, giveaway

2, prize sales

Fifth, the content of the activities

1, whoever buys 2880 yuan of jewelry or more in the store during the activity period, you can get the whole family gold series of gold rings of the father of one of them.

2, where in the activity period set the whole family blessing gold jewelry series of five products, you can get the Mid-Autumn Festival gift, the family blessing emerald plate.

3, anyone who spends up to 1500 yuan in the store during the campaign period can get a member's gold card and enjoy a discount.

4, where in the activity period in the store to buy jewelry or set of previous store more than 1500 yuan consumption _ x can participate in the National Day lucky draw.

Six, activity publicity

1, advance momentum, good publicity.

2, newspapers, television stations, bookstores, publicity color pages combined publicity.

3, store layout to meet the theme of the atmosphere.

VII, activity budget

Jewelry store promotional publicity planning program 2

Activity time: September x - October x

2, red packets of double happiness:

Purchase of diamond jewelry during the activity period full of more than 1800 yuan of customers are entitled to participate in the "red packets of surprises" lucky draw activities, you can get the red packets of card cash, 100% winners, the awards are set as follows:

Purchase of diamond jewelry during the activity period full of more than 1800 yuan of customers can participate in the "red packet surprise" lottery activities, you can get the red packet card cash, 100% winners.

First Prize: 500 RMB in cash, so you can find the feeling of picking up money.

Second Prize: $100 cash red packet, let you buy super value jewelry.

Third Prize: $20 cash red packet, allowing you to save money on transportation home.

3, treasure hunting triple happiness:

Customers to the store regardless of whether they buy or not can participate in the "National Day treasure hunt" activities, participation method is to look for "National Day Treasure Chest" in the store jewelry labeling the card, with the card to exchange for the treasure, the treasure is valued at 388 yuan 18k necklaces a! The company will give out five treasures for free (the number can be adjusted).

4, repurchase quadruple happiness:

such as the customer has previously purchased jewelry in the store, the activities of the period again to buy inlaid diamond jewelry "per 1000 yuan discount 101 yuan" surprise repurchase price.

5, group purchase of five happy:

If the customer and his friends and relatives in the activity period on the same day together to buy inlaid diamond jewelry, you can enjoy the group purchase preferential concessions, preferential approach is that the two people can enjoy the "purchase of 1,000 yuan that is to send 100 yuan in cash" of the great concessions.

6, the new six happy:

Where the purchase of inlaid jewelry more than 2,800 yuan of newcomers with the purchase invoice can get a set of popular wedding dresses or bridal Chinese dress (or designated wedding studio 888 yuan photography coupon).

7, coupon seven joys:

Any purchase is to send 100 yuan cash coupons, cash coupons can be the next purchase of inlaid diamonds or emeralds against cash.

8, the National Day eight happy:

October 1, born on October 1, ID card in the "101" (consecutive), cell phone number in the number of digital "101" customers to buy diamond jewelry more than 1,800 yuan, that is, preferential treatment of 101 yuan (gold does not participate in the promotional activities).

Four, the activities of the publicity and promotion strategy

(1) September x, October _ each published a newspaper advertisement (1/8-1/4 version), the theme is "eight happy with the celebration _ burning love", introducing all the promotional content.

(2) Print 2000 copies of the event leaflet to be distributed from September x.

(3) Set up activity publicity x-stand or outdoor spray painting in the store, the theme is "eight happy with the celebration _ burning love", introducing all the promotional offers.

(4) Notify regular customers and members to join the event from September _.

V. Budget

Jewelry store promotional publicity planning program 3

Background of the event: Longfeng Jewelry Lengshuikou store opened the second anniversary of the store anniversary celebrations.

One, the purpose of the activity

1, to enhance brand awareness, reputation, credibility

2, to increase product sales

Two, Activity theme

"Colorful June 'Hui' set of dragon and phoenix"

Three, activity time

June X, 2020 - ___

Four, the location of the activity

Loudi Lengshuikou Longfeng Jewelry

V. Activities

1. During the activity period, buy gold and get gold!

The whole field of plain gold, gold inlay class full of 3000 that is increased gold 1 gram; full of 6000 to send 2 grams of gold; full of 9000 to send 3 grams of gold.

2, buy diamonds, silver jewelry, jade send gold and silver!

Buy diamonds inlaid class, jade, silver jewelry full 1,000 that is to send 0.5 grams of gold and then send a sterling silver necklace; full 3,000 that is to send 1 gram of gold and then send a sterling silver necklace; full 5,000 that is to send grams of gold 2 grams of gold and then send the children silver bracelet a (weight control within 10 grams)

3, buy jewelry to send the family photo, photo, baby art photo!

Activity during the whole field of jewelry consumption of 2,000 to send high-grade studio family photo art photo set (valued at 288 yuan), 5,000 to send high-grade studio personal portrait or baby art photo set (valued at 688), 10,000 to send high-grade studio wedding photo set (valued at 3888 yuan)

Buy jewelry, buy jewelry, baby art photo, baby art photo, baby art photo!

4, members of the welfare, pre-deposit cash back!

Prior to the start of the event, members of the pre-deposit value of cash back, where the pre-deposit of cash before the event, the day of the event inlaid jewelry 1000 as 1200 flowers, 2000 as 2500 flowers. Note: Activity three does not stack with the activities of the first and second

★Where with the "Longfeng Jewelry" in June 2014 before the purchase of any jewelry bills during the activities of the purchase of jewelry can enjoy the original preferential basis of full of 1000 yuan cash reduction of 10 yuan; full of 2000 yuan reduction of 20 yuan discount. 20 yuan discount. A membership card will be given for 1000 RMB, and a VIP card will be given for 5000 RMB.

★Where the shoppers have exquisite gifts (crystal bracelets, jade peace button) complimentary

(Remarks: with an asterisk can not be adopted, belong to the auxiliary activities, the specific activities of the consumption of the full amount of free gifts and the donated items according to the specific store sales adjustment)

Six, activity preparation

1, buy gift preparation: gold buy gift can be sent to the gold transit beads, the number of grams is bound to not be exactly equal to the number of grams of gifts, the formation of the second hidden consumption.

2, supporting jewelry preparation: because of the activities of the buy and send silver chain, the day the store can set up special silver pendant, supporting consumption. Summer necklace class sales better.

3, publicity material preparation: leaflets, store hanging flag, publicity posters, activities, publicity, audio materials. "Deluxe gifts to enjoy non-stop, wonderful June, about the 'benefits' Longfeng!" As an advertising slogan, the main products and store promotion leaflets are made on the theme of store celebration, with the advertising slogan on the front side and the content of the activity on the back side. The front of the leaflet can be used as a hanging banner.

4, the image of the scene layout: store hanging banners, flower ball to create a store atmosphere, the appropriate location to add the image of the store balloon (printed dragon and phoenix store name of the balloon), where the children into the store that is the image of the balloon; audio cycle playing the activities of the contents of the celebrations, songs, placed in front of the store promotional offers easy to attract customers; conditions can be set up in front of the store arches (rainbow door), to increase the number of children's activities. Rainbow door), to increase the effect of the store.

5, personnel preparation: in advance to determine the personnel responsible for matters, the implementation of people, the activities of the content of the store sent to the personnel, all personnel to do to understand the content of the day's activities and responsibilities, to ensure that the day of the event site is not chaotic.

6, pre-publicity: distribution of promotional pages, posters in front of the store, the main road flags, car advertising.

(Remarks: activity materials, publicity changes according to the specific circumstances of the store)

Jewelry store promotional and publicity program 4

Activity background

In order to better promote the jewelry store, we will continue to promote the jewelry store. strong>In order to make better use of Mother's Day to convey the emotional culture, enhance the consumer's impression and memory of the "___ Jewelry" to brand-driven sales, is the development of this activity plan. The main purpose is to take advantage of the event of Mother's Day to spread the concept of Mother's Day in the name of "___ Jewelry", reminding the target consumers to pay attention to Mother's Day, and triggering their attention to the "Mother's Day". The "Mother's Day" event spreads the concept of "Mother's Day" in the name of "_ Jewelry", reminding the target consumers of the "Mother's Day", triggering the celebration of the "Mother's Day", so that "Mother's Day" penetrates into the depths of the target consumers' emotions, thus enhancing brand awareness and increasing the marketing objectives of the purchase rate of the name.

Second, the purpose

1, for all the mothers in the world to send a sincere blessing

2, to drive the_store product sales

3, Carrying _ brand "all kinds of feelings, expressed by me" brand mission

4, to convey the traditional concept of marriage, to establish _ jewelry wedding market first jewelry brand market position

three, the theme

Thanksgiving mother, jewelry to pass the love!

Four, the target market

Cater to the psychology of the target consumer group, to meet the emotional needs.

The target group is between the ages of 25 and 45, who hold middle and senior positions in government agencies and enterprises. Due to their busy schedules, they spend less time with their families, especially with their parents, so they usually have the feeling of "returning the favor of parenthood", which can trigger their potential emotional needs.

V. Activity time

20_May 11th - May 14th

VI. 1, all customers who visit _ jewelry store during the activity period, can receive a carnation.

2, in the _ store consumption of more than 5000 yuan (discounted price), _ x wedding studio for your parents to shoot a free set of wedding photos (the implementation of the way: you can unite a wedding studio in the local area, in addition to the design of a set of simple wedding photo series, and "dedicated to the mother's love The name of the set is "Dedicated to Mother's Love").

3, the mother of the 13th anniversary of marriage or more, with the relevant documents, to _ jewelry to receive an exquisite gift. (Quota is limited, until the end of the gift), and can enjoy a discount of 8.8% off.

Seven, publicity

1, the city's main street hanging "Mother's Day" content banner.

May 11 to 13, in the city's high-traffic streets hanging banners, in the name of "_ jewelry", the use of emotive language to remind everyone to pay attention to the "Mother's Day "to form a strong festive atmosphere.

2, send "Mother's Day" affectionate SMS; SMS to send activities.

May 11 to 13, in the name of "___ Jewelry" to "___ Jewelry" new and old customers to send "Mother's Day" wonderful text messages. "Wonderful text message, remind consumers May 13 is" Mother's Day "to emotional communication to impress consumers. May 9, 10, through the text message to send the content of the activities, inform the target consumers May 11 ~ 13 "_ Jewelry "The content of the activities, as well as the main location to carry out the activities.

Jewelry store promotional publicity planning program 5

A, promotional purposes

Through the theme of "romantic lover's night". Grip around the "lovers" this psychological, the launch of commodity promotions and activities to attract traffic, improve visibility, to achieve the purpose of sales. We have also launched the "Price Storm" promotional campaign, so that consumers can feel the real price cuts and discounts.

Second, the promotion time

20_x month x day - x month _ day

Third, the publicity slot

20_x month x - x month _

Four, promotional theme

1, show love has a way to reduce the price of reason

The stores should do a good job of merchandise creative display and highlight the key display to ensure that the holiday merchandise to achieve sales.

1, commodity special

Valentine's Day, for the store's backlog of merchandise sorting and categorization, the establishment of a special area, this part of the product can take advantage of the momentum of this activity, the sale of the capital, so that consumers feel the real benefits.

2, the theme of the display: x month x - x month _

stores in the front conspicuously position to do Valentine's Day series of merchandise themed display, you can make full use of the window display, such as the absence of window display The store can be displayed in an eye-catching position.

Requirements:

a, Valentine's Day themed display, to the store as the main object of display of fine jewelry

b, the stores must be packaged at least 11 copies of "jewelry sets" for themed display. Theme display

Six, "love bouquet of headdresses"

1, mainly headdresses, the price of the current price of the original price of 6-7% off sale, art pen handwriting The price tag, all the purchase of jewelry more than 80 yuan customers are given a flower.

2, the production of "love bouquet of headdresses" price list.

Preparing boxes and wrapping paper in advance.

3, free delivery service, the requirements of the jewelry more than 100 yuan, delivery range of no more than 2 kilometers.

Seven, activities and promotions

1, Valentine's Balloon Pairs

Make 100-200, balloons for the store Valentine's Day atmosphere and shopping gifts (stores to arrange).

Cost 0.155 yuan / set.

2, membership card gift

Any purchase of Valentine's Day series of goods (no limit to the amount of money), you can give a membership card. (Time: x month x day - x day)

Pay attention to do a good job of registration of membership card information.

Eight, publicity

In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers to actively participate in the holiday promotion. Franchisees are free to choose the media in the local area. Examples: evening newspaper, TV subtitles, DM delivery and so on.

Nine, the store layout

1, enough gifts to make love announcements all over the world in front of the door photo posters.

a, the store front art pen handwritten posters (including the specific content of the preferential strategy).

b, a colorful banner: the content of "Show love! Price cuts have reason to lower the price of the storm".

c, buy or rent heart-shaped balloons for store decoration.

2, counter and store inside and outside the health: to be neat, door and window glass must be clean, spotless.

3, here is still a special mention of the quality of service must be effectively improved.

Ten, joint operation

and local flower store to reach a cooperation agreement, provide each other with goods, in order to increase sales on both sides.

For example, if you buy _X yuan of flowers, a gift of jewelry provided by _x or membership card.

Purchase _X dollars of jewelry at _x, and receive a gift of flowers or a discount card from _X Flowers.