Reasons for Commercialization of Traditional Culture

The reasons for the commercialization of traditional culture are market demand, economic benefits, cultural identity and cultural inheritance.

Market demand: With the improvement of people's living standard and the change of cultural consumption concept, traditional culture has gradually become a new cultural product in the market. More and more people begin to attach importance to traditional culture and are willing to spend time and money to understand and learn traditional cultural knowledge.

2. Economic benefits: the commercialization of traditional culture is also the pursuit of commercial benefits. Merchants can get higher economic benefits by commercializing traditional cultural products. The commercialization of traditional culture also provides employment opportunities and development space for related enterprises and employees.

3. Cultural identity: Some people express their identity and love for traditional culture by buying traditional cultural products. Merchants can also communicate and promote their recognition and understanding of traditional culture through commercial means.

4. Cultural inheritance: the commercialization of traditional culture can promote the inheritance and development of traditional culture. Merchants bring traditional cultural products to the market through commercial means, which can make more people understand and learn traditional culture, thus protecting and inheriting traditional culture.