Cultural Traditions of Chongqing Technology and Business University

The whole logo shape is a round structure, resembling the shape of a gold coin, which embodies the concept of industry and commerce; it also resembles a round of rising sun, which is the source of life, the sun, alluding to the fact that the school is the creator of knowledge.

Congqing University of Commerce and Industry is located at the confluence of two rivers, Chongqing, also known as the city of mountains, Yudu, fog, bridge, the center of the picture is composed of variations of the word "mountain" and the word "water", reflecting its geographic location, but also indicating that the school is a place of beautiful scenery and outstanding people. The word "water" in the logo is composed of two parts separated by a bridge, with the latter waves pushing the former waves, symbolizing the school's development breakthroughs and continuous progress, and the students are more blue than blue. The intersecting water lines resemble the Chinese "lucky knot", symbolizing the auspicious merger of the two schools. The word "water" also looks like countless hands lifting up the school's tomorrow, working together to build Chongqing Technology and Business University. The shape of the character "mountain" consists of six uneven vertical parallel lines and six intersecting water lines, representing the school as a multidisciplinary university with the main focus on economics, management and literature, and the penetration of law, science and engineering disciplines. Each vertical line looks like a sailboat, which is a metaphor for "smooth sailing", and also shows the ambition of teachers and students to ride the wind and waves and move forward; at the same time, it also hopes that students will raise the sail of their ideals and swim in the sea of knowledge. On the whole, the word "mountain" is shaped like an open book, one is to express the attributes of the school's characteristics, but also expresses the concept of open books.

The logo of Chongqing Technology and Business University is composed of blue and white. The blue color represents the depth of the ocean, the big sky, and the greatest inclusiveness. White represents purity, simplicity and light, indicating that the school not only teaches but also educates people. The contrast between the picture and the background is sharp, representing a kind of rationality and thinking, implying the depth and breadth of knowledge.

Composer: Xie Anqing

Composer: Fu Lin

From yesterday to today, the solid footsteps stay on the road, stay on the road

From today to tomorrow, the firm direction is engraved in the heart, engraved in the heart

The spirit of the mountain city casts persistence, the water of the two rivers agitates the ideals

The upward and downward quest, the rise of my industry and commerce

The school will be the first in the world to be able to provide the best education in the world.

The road is long, the road is long, the road is long

Let the seeds of virtue and erudition take root and grow in the fertile soil of Bayu

Let the fruits of seeking knowledge and innovation perfume everywhere in the land of China

Write history with practice, build a temple with wisdom

Cultivate pillars, and make the country rich and prosperous

The road is long.

The road is long, and its repair is long, and its repair is long, and its repair is long. "Thick virtue" language from the "Zhouyi-Kun Gua": "the earth is Kun, the gentleman with thick virtue." It means that the earth is flat and spreads out, moving in accordance with the way of heaven (law); a gentleman (a person of virtue) should follow the example of the earth, and take on great historical responsibilities with incomparably deep virtue. Zheng Xuan's commentary on "Zhou Li - Earth Officials - Shi Shi" says: "Virtue, internal and external, in the heart for virtue, the implementation of this line." Therefore, "virtue" includes both ideological cultivation and behavioral norms. Morality is historical and class-based, and the concepts of good and evil, justice and injustice, fairness and partiality, honesty and hypocrisy are generally used as the standards for evaluating "virtue". Virtue" in the school motto refers to the socialist morality which is developed innovatively on the basis of inheriting the excellent moral traditions of the Chinese nation.　　Bo Xue (博学)：Bo, many, wide, broad, thick. Learning: learning, knowledge. The term "erudition" refers to a wide range of learning and knowledge. The word "erudition" is derived from "Analects of Confucius - Yongya": "A gentleman learns from the literature, and is guided by the rites." Rites of Passage - Medievalism: "Learning from experience, scrutinizing and questioning, thinking carefully, arguing clearly, and practicing conscientiously." Learning to learn includes both theoretical knowledge and practical skills. Teachers and students in colleges and universities should be broadly learned, specializing in a particular profession while broadly expanding the knowledge of other professions related to the formation of a "multi-specialty" knowledge structure. "Virtue and erudition" is the basic meaning of high moral character, profound knowledge, it requires the school teachers and staff in both character and talent to achieve a fairly high level.

Seeking: Seeking, exploring, seeking. Yes, true and correct. "Seek is" is the provincial name for seeking truth from facts, from the "Book of Han" - Hetian Wang biography: "Cultivate learning and seek truth from facts." It means that one should seek true knowledge or correct conclusions based on facts and empirical evidence. Mao Zedong said: "Practical things" are all the things that exist objectively, "is" is the internal connection of objective things, i.e., regularity, and "seek" is that we go to study. It means to study and explore the regularity of the development of things from the practical point of view. The school motto, "Seek Yes", emphasizes the scientific spirit and attitude of study and research.　　Innovation: Creation is the beginning. New is the newborn, as opposed to the old. Innovation, the first unprecedented things, insights or methods. Shangshu says: "Gou day new, day by day new." Innovation is the soul of a nation's progress, and it is the inexhaustible power of a university's long-term development. "Innovation" means not sticking to the old rules, but making discoveries, inventions and creations, making creative inventions based on the research results of the predecessors or proposing unprecedented new insights and methods.　"Seeking truth and innovation" requires that the members of the school start from the actual situation, grasp and follow the objective law of things, constantly explore and forge ahead in practice, discover new problems, establish new theories, and create new performance. School Ethos: Patriotism, Integrity, Harmony, Endeavor

School Ethos: Diligent Learning and Good Thinking, Truthfulness and Diligence

Teaching Ethos: Virtue and Reasoning, Excellence and Talent Development