How the shape of TV news programs has changed in 53 years

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Solicitation

Text

Television news program format change and TV cultural identity

Pang Huimin

China's reform and opening up has gone through

3

0

years,

China's TV reform has also stepped into the and

years. The year of the reform of China's television industry has also entered the year of the founding. The shape of TV news programs has changed dramatically in these

3

0

years, and at the same time, the identities of TV

culture have been changing along with it.

I, TV news program form change road

path combing

The so-called

television

video

programs

programs

shape

form

status

, on

is

a

series

of >

Series

of television programs presents the basic

style and paradigm of the content entity.

①

On the Chinese screen,

news programs

3

0

have roughly presented four

forms over the past three years: syndicated form, in-depth reporting form,

entertainment form, and livelihood news form.

China's most representative program format is

CCTV

's comprehensive

news program, News Feed,

which was launched on New Year's Day in 1978. With its solemn,

serious and well-spoken style, it set the mold for the news program

, which is still an important window for Chinese viewers

to learn about events at home and abroad, and is also the

"barometer of China's national conditions"

. Such a way of communicating

is top-down, basically a kind of

work informing, and in the hearts of viewers always feel separated from themselves

.

From the

late 20

century

80s

to the

early 90s

, this propaganda-style program format of politics

was challenged from the paper media, with the emergence of

in-depth news

reporting

channels

that led

to

television

new

news

ratings

decreasing

in 1993

with Oriental Times, a TV news

deep report appeared with the idea of

newspaper's in-depth reporting. This new news program

program

shape

state

reporting

of

daily

also

was

reoccupied

with

big

new

new

events

but with a focus on background analysis, digging behind the incident

the truth, especially the "Focus Interview" and "News

News Survey" and other columns were created, showing the media

the function of public opinion monitoring, so that fit the audience's mind

and produce **** Ming, won the audience's reputation.

Television news in-depth coverage in the content and form of

continuous improvement, although achieved some results,

but due to its selection of topics of significance, seriousness

and discursive, so that its audience is limited to high-end

people, the actual share of the ratings is not high.

At the same time

, China's

television

has added

another important element

-entertainment. -entertainment. As a corrective to previous forms of propaganda and stereotypical communication,

TV news first began to revolutionize the way it was presented

with the introduction of

"telling" news and "talking" news, which became popular

. p>. To this day, excluding

CCTV

signature

syndicated programs, most of the news is based on

situations

and

the

hosts

of

people

personality

, and the news is based on the

situations

and

personalization of the news. The

broadcast

reporting

for

the

main

Additionally, there is one style of programming that must be mentioned, namely the

talk show. The reason why it is categorized as an entertainment

format is that talk shows can appear in various

formats of TV programs, and

"talk" is only

a form of program presentation. The more

influential

talk

programs

such as

Real

Talk

Real

Talk

Real

Speak

were modeled after foreign talk shows

, though they were not as popular. Foreign talk show style, although

certainly the choice of topics fresh, participating characters have

newsworthy, but there is no denying that its entertainment

colors

increasingly thick. The entertainment of TV news makes the audience

take

in

experience

fast

joy

while

getting

information

. Feeling happy is one of the main themes of this type of program.

At the turn of the century, another important new

format of television news was the livelihood format, which released the grass

roots complex of the audience, and was positioned to report on the original state of the people's life

from the perspective of a hundred

people and a people-oriented stance, and to report on the events of immediate interest to them

. Due to the constant amplification of entertainment in the

media during the same period, the combination of livelihood and entertainment

forms was constantly attempted, coupled with the borrowing of

foreign TV program forms and the drive for the industrialization of the media

, the audience reveled in the media's self-

me entertainment.

II. Identity characteristics that fit

with changes in TV program formats

Television

vision

as

as

when

Today's

social

society

most

important

to

the

,

the most influential mass media, and mass

mass culture complement each other and depend on each other. Mass culture

chemical

for

mass

mass

media

provide

rich

content

mass media

and

enabler of the popularization of mass culture, shaping it. Television culture

is undoubtedly a typical representative of mass culture, which has

the basic characteristics of mass culture: first, it is fashionable, and

TV is often an important

disseminator of fresh and strange things; second, it is superficial, and TV can

stimulate people's senses directly through its images, which manifests itself as a kind of

extrinsic, superficial effect; third, it is convenient, and

it can also stimulate people's senses directly through its images, and manifests itself as a kind of superficial and extrinsic effect; third, it is convenient. effect; three is convenience,

the popularity and utilization of television is more convenient than any other

forms of media, people not only have easy

access to it, but also through it

catch the fads and fashions; four is batch, thousands

thousands

thousands

thousands

of

television

video

received

crowds

can

use and consume television culture

and content

simultaneously

at the same

same

time

, and at different times and spaces

; Fifthly, it is a fast food style, TV can be used by people

for timely enjoyment, instant gratification and pleasure.

②

And the development of Chinese TV programs from syndication

Subject Scheming

38

to entertainment is a true reflection of the continuous integration and recognition between TV culture and popular culture

. identification between television culture and popular culture.

The impact of the changes in the form of TV news programs on the cultural identity of TV

vision mainly includes the following

points.

1

.

Consumption - expression of identity.

Television culture, as the dominant

form of popular culture, is a tool for the individual or group of audience to express their self

identity or social identity. In turn, people's

consumption behavior reflects people's

attitudes toward self and society in the form of identity.

3

That is to say,

that people's TV culture consumption behavior is

to a

certain

degree

a

reflection

of

identity

and

reflections

of p>

and

Manifesting

what people consume and what they don't consume is not only an expression

of

the

currency

held

by

they

themselves

. p>Support

Matching

Statements

Degree

Also reflecting people's identifying behaviors, consumer

purchasing behavior reflects individual values

and social attributes.

For example, entertainment

shape

state

of

television

vision

Ming

star

interviews

talking programs enable audiences to seek to satisfy

social factors of self-expectations and desires, and thus

take

the

purchasing behaviors of consumers reflect individual values

and social attributes.

And

get

to

recognize

the

social aspects of

personal

portion

of

the

primary

signs

of

the

audience to follow the program to explore the star's upbringing. The audience followed the program to explore the growth of the celebrities and

found that most of the celebrities came from the private sector, and there was a great deal of serendipity behind their rise to

fame. Therefore, what the audience realizes through the program is the alternative satisfaction of their own "star dream"

. The star is real, can be

grasped and touched, he is not like the myth and utopia

empty, ethereal and unattainable.

Consumption as an expression of identity is also subject

to certain constraints. Although the discourse of ordinary people is expanding with the progress of society

, it

is impossible for people to go beyond their status, position and role to engage in consumption activities, but rather within the framework determined by

identity. Different

TV program formats represent the trajectory of different audiences in their uninterrupted pursuit of social identity

. Due to the limitations of time,

technology and other conditions, television programs in the form of syndicated and in-depth

reporting are at the high end of the social spectrum, such as values, morality, and social order, which makes people

feel that the only way to see them is to look up. And although the entertaining form of

television programs satisfy the downward

demand of the audience, their fatal flaw lies in the fact that they drain the television

as a social identity system of providing information to the public,

i.e., the credibility of the medium.

4

TV programs in the form of livelihood

were born. Although it has been criticized,

it does well in combining the media characteristics of television with the original meaning of

journalism, caring for the original

reporting, and thus returning to the civilian perspective.

The emergence of civilian

life form TV programs is also in line with

the needs of the audience, in line with the audience's cultural consumption

ideas, and more importantly, through such consumption

the formation of conceptual identity on the relevant socio-political and economic events

.

2

.

Demonstration - pathway to identification.

"Demonstration" has two main meanings: firstly, it

has the meaning of "standard", which is based on the production standard of mass culture

; secondly, it indicates a

lifestyle and a "sample" of values. values, based on the process by which popular culture is consumed.

5

It is not difficult to see that the understanding of demonstration as a means of identification

starts from the commodity genus

of television culture. Television is a representative of popular culture, and one of the characteristics of

popular culture is the culture industry,

based on

technology

and

financing

based

on

big

batch

Quantity

Replication

Manufacture

,

standardized production and consumption, the purpose of which is to achieve

a monopoly on cultural products, to achieve the maximum

maximization of profits, and ultimately to complete the influence on the superstructure.

This standardization and sampling is the process by which the audience achieves self-

identity and social identity in the production and consumption of media products.

The United States has established a global standard and

sample of film and television culture through the production and transmission of film and television culture

. The mass reproduction and production of TV culture

cannot be separated from the requirements of technology, the United States by virtue of its

developed economic and technological level in the cultural market

occupies the absolute advantage, resulting in an imbalance in the market exchange

exchange, which objectively leads to the United States

Television news has become the main

global news coverage of the material, the United States film and television culture has become the world's standard and

sample of the world. material, American film and television culture has become the world's film and television

culture leader.

Our

country

television

programs

shape

form

,

except for

syndicated

broadcasting

body

is a historical necessity,

the other forms of TV programs

are closely related to the development of American TV programs. the development of American television programs

. Especially after the

2

0

century

9

0

s,

as the TV program market became more international, we

have also imported many genres of programs, which

corresponded to the US's ratings-leading TV programs

. counterparts. In recent years, China's blockbuster movies, TV

talent shows, and puzzle and gambling programs have even imported or

cloned U.S. program formats. The American cultural industry

as the standard of popular culture has influenced the understanding of people's attitude towards life and the value of life in many countries around the world, making the American "style" standardized in the world

.

"Cultural values that characterize and connect to the local or national

seem to be in danger of being

crushed by the cold forces of the global marketplace"

6

Audience self-identification

is as much at the heart of American identity as social identity. >as much as social identity is on top of the American standard of value

view, the pursuit of materialistic happiness and physical

emancipation, the result of which is inevitably a globalized tendency towards cultural

homogenization. TV culture has not only become

an economic issue, but also a political

governance issue.

Thirdly,

the crisis of TV culture's identity

When

the audience

is

getting

more

and more

reached

near

TV

, attracted by the illusory images of

the masters of TV. When attracted, the dominant

position of TV becomes more and more prominent, and the audience becomes an absolute

passive consumer. Although the television media to attract

audience participation and constantly changing the shape of the program

state, in fact, this can not change the unequal

equivalent status of the two, often the vulnerable audience constantly

compromise, and the result is the loss of self and recognition

similarity of the disintegration of the main manifestations of the following

aspects.

1

.

The masking of social contradictions.

Electricity

vision

acts

as

a

type

of

cultural

forms

whose main role is to reflect the social

reality, just as in the case of other

cultural forms. However, the global trend of cultural labor

industry has weakened its role in monitoring social conflicts

and reflecting the reality of life. The current fashionable word "globalization"

indicates, on the one hand, the globalization of the world's

economic exchange and dependence on each other, and, on the other hand, under the influence of the globalization of the economies of all countries, the content and scope of cultural exchanges will expand as well.

On the other hand, under the influence of economic globalization, the content and scope of cultural exchanges are bound to expand. Coupled with the

driven industrialization of culture, some scholars believe that the United States, as the only superpower in the world

at present, is so powerful that its

E

s

s

a

y

s

S

o

l

i

c

i

t

e

d

Collection

Essay

Main

Title

Curatorial

Delineation

39

Subject Scheming

The development of the cultural industry is also in a leading position in the world

and is constantly exported to other countries,

while exporting U.S. culture and ideology

along with it. From this perspective, the cultural issue became

an economic issue, and arguably a political

issue.

Because

cultural

production

products

have

specific

special

nature

, and at the same time

have to be produced in large quantities, the requirements for the product's interior

quality

will certainly be reduced.

The aim is to cater to the general entertainment needs of people.

Once a TV program goes down the road of entertainment,

it will inevitably go to the opposite side of reflecting social contradictions and

make the audience indulge in entertainment frenzy. Large

cultural production and media organizations establish a

series of business criteria and

aesthetic hierarchies for how to allocate their resources as a way of determining which subjects, authors, films, artists, and publications

to invest money in. Whether investing in movies, books, music

records, television programs, cabarets, magazines, or

academic textbooks, large sums of money have always been invested in those

products

that are perceived to bring a good return on investment. The new movie,

singer, novel, or record that comes out of this investment has some kind of

so-called "international potential"

that is so significant that it can have a considerable impact on the people who come into contact with it.

This is the first time that a new movie, singer, novel, or record is produced in the United States.

7

Social contradictions are dissolved in the name of

globalization, and the audience lives

every day

in the

electronic

vision

made

vision

made

illus

reality

.

real

in

the

loss of critical spirit. While audiences around the world are immersed

in the dreamy image of overnight success

brought about by reality TV, not many are able to reflect on it.

Consequences of covering up social conflicts are not only

escapism, but also imitation of lifestyles and exciting behaviors conveyed in TV shows

. Some

analysts believe that most of the

sources of juvenile delinquency tactics are obtained from the media. The

social responsibility of the media

shouldered by the cultural industry

looks pale and helpless against the backdrop of the big

scene.

2

.

The disappearance of cultural individuality.

Another

crisis in television culture that creates identity is "cultural homogenization,"

which refers to a certain convergence of global

culture.

"It creates economic

dependence, socially meaningful subjugation, and

cultural substitution."

8

It not only weakens the autonomy of cultures

but it also ruptures the internal

of a given culture, causing the the inheritance and development of culture is

in crisis. Western TV programs are flooded all over the world, especially in developing countries

, and young people identify themselves with Western

culture while ignoring their own culture

The trend of cultural homogenization through the media is intensifying, and the United States is dominating the process

.

The dominant American culture has become a model for global culture

and the American concept of consumerism

value has become a prevalent behavioral concept around the world.

Some scholars have put forward the theory of "media empire

ism" with concern, believing that people living in different regions, cultures and nationalities will see and think in the same way, and come up with

almost the same viewpoints and conclusions. and conclusions, and this kind of viewpoints and conclusions are undoubtedly based on the

Western culture and values represented by the United States, and the

result is the global homogeneity

of people's behaviors. As Canadian scholar Colin? Hoskins

said:

"A certain group of people should from time to time see a reproduction of their image on the screen

. This seems

very basic, not even for ethnic

reasons, but simply because of identity. Keep

constantly

dealing with foreign models, and you end up being destroyed by

for endlessly immersing yourself in a dissimilar theatrical environment

.

"

9

Of course, the audience's ability to judge, analyze

and create cannot be ignored, and national cultures characterized by blood, culture, and geography

will also strike out under the impact of heterogeneous cultures

, and the tastes of folk

cultures The taste of national culture may not really disappear, and the force of

"homogenization"

may not pose a real threat to national culture. However, we cannot completely ignore the effects of media

"homogenization".

It is to be hoped that the future of global culture will be as described by the British scholar

Mike Featherstone. Featherstone describes it as follows:

"Rather than suggesting homogeneity or ***homoculture,

global culture suggests, on the contrary, that more and more we

*** enjoy a very small planet, and that every day we maintain a wide range of cultural encounters with

others that

take us into the world of the world's most diverse cultures, and which, in turn,

have the potential to bring us into the world of the world's most diverse cultures. >

takes us into a wider range of conflicts

between different world definitions. The convergence of competing national

cultures to compete with each other with global cultural

implications is one

possibility of global culture.

"

⑩

The trajectory of changes in the shape of TV news programs over the

3

0

years

reflects the path of China's news reforms,

and at the same time, maps the development of China's TV culture

changes and identifica belonging. The emergence of each new

program form is not a total rejection of the previous form

but a trend of renewal and integration

that embodies the connotation of eclecticism. Through

analysis of the program format, the aim is to better

develop the TV

culture with our national and ethnic identity, and to avoid the phenomenon of cultural homogeneity due to the consistent mode of global cultural identity

in the present day of economic globalization, which is

China's

global culture, and to avoid the phenomenon of cultural homogeneity due to the consistent mode of global culture. p>

Country

Electricity

Vision

New

News

Reform

Reform

Topics

In

Medium

Rights

Righteousness