The development prospects of travel agencies

Three, inbound, domestic and outbound tourism three major markets

1, inbound tourism

In the first quarter of 2020, the national travel agency inbound tourism outreach of 359,900 person-times, 1,390,200 person-days, a year-on-year decrease of 87.15%, 84.83%; reception of 496,600 person-times, 1,859,500 person-days, a year-on-year decrease of 86.52%, 82.79%. In the first quarter of the travel agency inbound tourism outreach trips ranked the top ten source countries or regions, in descending order, Hong Kong, Taiwan, Macao, Japan, Russia, South Korea, Thailand, Singapore, the United States, Malaysia.

Data source: Ministry of Culture and Tourism, Huajing Industry Research Institute

2, domestic tourism

In the first quarter of 2020, the national travel agency domestic tourism organization of 4,978,000 person-times, 15,407,200 person-days, a year-on-year decrease of 84.08%, 84.05%; received 5,660,900 person-times, 13,725,200 person-days, a year-on-year decreased by 81.65% and 81.88%. In the first quarter of the travel agency domestic tourism organizations ranked the top ten regions from high to low trips are Guangdong, Jiangsu, Shanghai, Zhejiang, Chongqing, Shandong, Fujian, Hubei, Hunan, Beijing.

Data source: Ministry of Culture and Tourism, compiled by Huajing Industry Research Institute

3. Outbound Tourism

In the first quarter of 2020, the national travel agency organized 3.3110 million person-times of outbound tourism, 16.2570 million person-days, a year-on-year decrease of 77.74%, 78.25%. The top ten destination countries or regions in the first quarter in terms of the number of outbound travel organized by travel agencies were, in descending order, Thailand, Japan, Taiwan, Vietnam, Singapore, Malaysia, Macau, Indonesia, South Korea and Australia.

Data source: Ministry of Culture and Tourism, Huajing Industry Research Institute

Four, the travel agency industry's future development trend analysis

1, large traditional travel agency group business will further shrink, small and sophisticated travel agency will rise

Traditional travel agency based on the asymmetry of information, scale of travel agency business due to the transparency of information, bargaining power, manpower and all kinds of cost increases and the rise of the travel agency industry.

The traditional travel agency business based on information asymmetry and scale is gradually weakening due to information transparency, poor bargaining power, rising labor and other costs, and the group travel market is shrinking due to the rise of the free-travel market, so the more traditional and large-scale travel agencies, the more they will have to face a huge impact on the scale of the future of these travel agencies will further shrink, and these large travel agency groups will continue to lose money in their business.

At the same time, in the traditional travel agency in charge of certain regional business executives out of the travel business, and share the market behavior will continue, they are to a certain extent, will allow the existing travel agency towards miniaturization of the development of the regional market, rooted, and then do the deep market.

The future is the era of small and precise travel agency. Small and precise, it means the decline of labor costs, there are many travel agencies around the couple store, or 10 people within the theme of the travel agency, these small and precise travel agency in the labor cost savings to the extreme, and because of cost savings, but also very good resistance to the impact of the off-season, and able to traverse the economy of the bulls and bears, but also able to explore their own characteristics.

2, specialization, thematization, in-depth tours, private customized tourism will become the choice of the future travel agency

Standardized, large-scale group travel to become a travel agency to compete in the red sea, while specialization, thematization, in-depth tours is still a blue sea, I believe that the future of the small and sophisticated travel agency will be more and more towards the development of the four directions.

Specialized travel agency, travel agency personnel are professionals or personnel related to the profession, can be very good to open the professional and non-professional relationship between the channels, so as to establish an irreplaceable position in the market.

Theme-based travel agency refers to in-depth niche and theme-based markets, serving these niche and theme-based markets and winning the market through distinctive themes and personalities.

Depth tour travel agency, that is, in certain areas, certain routes, certain areas of deep plowing, so that people can get a more in-depth travel experience, focusing on areas, routes, areas of the depth of resource excavation and combinations, so that people can experience a more meaningful tourism, do this piece of the travel agency is emerging.

Private custom travel travel agency, which is the trend of personalized travel services brought about by the private custom for some families, some small groups and special and private services, the need to deal with each different object, finalize the corresponding itinerary and services, this refined travel services is difficult to quantify, is not concerned about the online tourism, but can significantly increase the income of tourism services, can The situation of breaking the low quality and low price competition of the existing tourism is a part of the future travel agency can be selected.

Huajing Intelligence Network belongs to Huajing Industrial Research Institute, focusing on industrial and economic intelligence and research in the Greater China region, and at present, the main products and services provided include traditional and emerging industry research, business plans, feasibility studies, market research, special reports, customized reports, etc. The company covers culture and sports, logistics and tourism, health care, health care, health care, health care, health care, health care, health care, health care, and health care. It covers the fields of culture and sports, logistics and tourism, health care, biomedicine, energy and chemical industry, equipment manufacturing, automotive electronics, etc. It also conducts in-depth research on emerging fields such as smart city, smart life, smart manufacturing, new energy, new materials, new consumption, new finance, artificial intelligence, and "Internet+".