Please use the audience theory of communication to analyze the characteristics and differences of several domestic news websites. Like today's headlines,

Journalism and Communication is a discipline that studies news activities, communication activities and other communication phenomena. The major of journalism and communication requires high comprehensive quality. News communication is closely related to society, attaches great importance to practice, and often involves political, economic, management and other professional knowledge. English and computer are even more necessary skills. Browsing the recruitment notices of news talents in mainstream media, it is not difficult to see that the media pay more attention to strength than academic qualifications. Journalism and communication is a discipline formed in Germany and the United States at the turn of the 19 century and the 20th century, and communication was formed in the United States in the 1940s. Journalism is a discipline in China and the beginning of journalism education in China. Communication University of China is generally regarded as the starting point of communication studies in China.

Now "Journalism and Communication" is listed as a national first-class discipline, which consists of five two disciplines: journalism, communication, radio and television, advertising and editing and publishing.

Journalism, as a practical subject, has existed in the enrollment catalogue of colleges and universities in China for many years. The title of "uncrowned king" and the aura of idealism make journalism highly sought after by candidates and parents. Since 1998, the admission scores of journalism majors have soared year by year, sometimes even exceeding one line by 40~70 points. The large number of applicants and high admission scores also highlight the high entry threshold of the media industry and the value that media talents should embody.

What is journalism and communication suitable for?

Students strive to become journalists who adapt to the new situation when they graduate, and become outstanding talents who can not only perform well in their further studies, but also carry out practical news dissemination in various social work.

First of all, students can't wait for the reform of journalism and communication education, but should use the concept of reform to guide their study, change their usual way of thinking in high school, don't wait for the teacher to "fill the duck", and be good at finding the right direction from the general trend of reform and positioning their study. While completing the basic study, we should focus on our own posts and seek knowledge, seek knowledge and accumulate knowledge. It is necessary to keep pace with the times and improve their own abilities. For example, media collectivization has increased the demand for talents who know how to manage and operate, so students should intentionally cultivate their own management and marketing abilities.

Third, we must have the spirit of not being afraid of hardship. Journalists are faced with greater professional pressure, and it is difficult to be competent without certain pressure resistance, especially the "post-80 s and post-90 s" generation who lack exercise. Therefore, students majoring in journalism and communication must have the spirit of daring to think and do. The way of writing news in the office and relying on documents is no longer applicable. Only the valuable news sent back from the front line in time is the news welcomed by the audience.

Work experience is the biggest employment weight, and most news organizations favor graduates with journalism experience. Therefore, it is particularly important for students majoring in journalism and communication to use the practice base to have a certain number and quality of news works.

Employment prospect of journalism and communication

Journalism and communication major has always been an enduring hot topic. According to the employment situation of the college announced by the Ministry of Education, the employment rate of communication major is ≥ 90%; The number of graduates is about 1 1,000 to 2,000.

This major is a new discipline gradually formed in the United States and other developed countries in the mid-20th century. It comes down in one continuous line with information science, covering a complete system from information communication content to information communication technology, forming the main theme of today's information society, especially in the world-renowned mass communication field, forming a professional discipline group based on communication theory, taking electronic information technology as the communication platform, and promoting each other by print media, radio, film and television media and online media.

At present, the employment prospects of journalism and communication can be roughly divided into three categories: traditional media, new media planning, and industry editors. Traditional paper media, radio and television media and periodicals are the main bodies of the media market in China. They are still the protagonists of news trends and graduate students majoring in journalism and communication. In addition to newspapers, radio and TV stations are also the future employment direction of journalism and communication students. According to statistics, the annual growth rate of the number of radio and television practitioners in China is about 4%, which means that there is a great demand for talents in this field every year.

Compared with traditional media, the new media mentioned here mainly refers to online media, mobile media and advertising companies. As a sunrise industry, the new media industry needs more market experts to plan effective consumption, so the talents in media management are particularly lacking. Because there is no traditional path restriction, online media is more inclined to "enterprise operation". At present, the development of online media industry follows the law of "creative industry", and advertising management talents are also very suitable to join online media. Take the media research company as an example. During the postgraduate study, we are required to participate in some research projects under the guidance of tutors in the fields of communication research methods and audience analysis, and master various qualitative and quantitative media research methods. Generally speaking, these companies must require students to have previous internship experience.

Compared with editors and journalists with higher literacy in traditional media, some people are engaged in news gathering and editing, but they may not need very professional news investigation and research skills, such as network editors, senior directors of film and television production companies, offline periodical editors, corporate periodical editors, journalists, etc. But they also need simple knowledge of journalism and communication, and the above industries also provide a lot of employment opportunities for the master of journalism and communication.

To be a network editor, you must first have a solid writing skills; Secondly, we should be familiar with the relevant knowledge of news and be sensitive enough to the news, information and trends appearing on the network; You should also be proficient in using DreamWaver, Flash and other web page making software and some editing and publishing software. If you have strong news sensitivity and writing ability, are familiar with TV program production process and TV expression techniques, have active thinking and strong writing ability, then the employment prospects of journalism graduate students are very broad.