What are the advantages of traditional insurance over internet insurance

The market concentration of Internet insurance business is much higher than that of traditional business, and the high market concentration of network auto insurance business is more obvious. Insurance network marketing and traditional marketing each has irreplaceable relative advantages and defects, they are two organic components of the overall marketing strategy of insurance companies. Network marketing represents a new business philosophy, a novel marketing tool and a communication channel for understanding customers; its effective operation is based on the premise that the enterprise can guide consumers to enter the enterprise's website, which is inevitably accomplished by traditional marketing. Therefore, network marketing can not replace traditional marketing, but only with traditional marketing to achieve integration, in order to maximize the success of the enterprise's overall marketing strategy.

The connection and difference between network insurance business and traditional insurance business

1, the connection: network insurance business and traditional insurance business are insurance business, the core is the same, just a different channel of insurance business.

2, the difference: the scope of the network insurance business can not include all aspects of the business, generally seen in accident insurance, travel insurance, car insurance, insurance liability simple critical illness insurance. Easy to see and understand, rational choice.

Traditional insurance business, door-to-door face-to-face explanation of the insurance business, mainly for life insurance, health insurance, high-end medical, pension, education and other aspects.

Internet insurance sometimes need to use a third-party non-insurance business Internet companies for promotion and sales, low cost, no after-sales service links, need to complete a series of customers themselves after the sale, preservation, claims, collection work.

Traditional insurance industry articles, because of the presence of human factors, people are not the same, the planning of which requires greater specialization.

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