What is Nokia's customer service philosophy?

Nokia: the leader of the mobile phone market, runs through the concept of "people-oriented".

Nokia, the mobile communication giant, is the largest mobile phone manufacturer in the world, creating a "wealth myth". Nokia's sales volume has ranked first in the world for several years in a row, and China is now Nokia's second largest mobile phone market. About 65,438+00% of Nokia's mobile phones are sold in China every year. Nokia's great success in China today is not only due to the excellent functions of Nokia products, but also due to its advertising strategy.

China consumers generally recognize Nokia's slogan "People-oriented technology". The subject of science is man. If the application of science and technology can't bring value to mankind, the cutting-edge science and technology is also invalid. Therefore, Nokia's "people-oriented" and personalized ideas are welcomed by people. The concept of "people-oriented technology" has also inspired other mobile phones, such as Konka's advertising slogan "Creative technology, unlimited communication" and ZTE's "Free life comes from technology", which is suspected of imitating Nokia. Therefore, in terms of advertising language alone, Nokia has surpassed others.

The competition of mobile advertising in China has become very fierce. If advertisements can't stimulate consumers' memory of brand names, mobile TV advertisements are equivalent to burning money day after day. Nokia's advertising creativity is extraordinary, making the audience unforgettable. For example, the positioning of Nokia 82 10 is "Life is full of passion", and its advertising slogan is: A man in a suit and tie immediately ran passionately in a busy street after answering his mobile phone, regardless of the amazing eyes of others, took off his suit, tie and shirt, threw it into the air, and then jumped into the water with ecstasy. The dignified lady took the elevator as her crazy stage, and the girls dressed in costumes danced in the rain. After the advertisement was put on, a whirlwind of passionate life blew up all over the country.

Its advertisements are well-made, and each picture is a beautiful scenery, which is consistent with the boutique route promoted by the products. For example, Nokia 8850 interprets its connotation with exquisite photographic images, giving people "unusual respect and enjoyment". While consumers appreciate Nokia products, they also get a good feeling from their TV advertisements.

In addition, Nokia's advertising language is simple and plain, without flowery words and sensational language, but like a person calmly telling his own life experience, people are particularly willing to accept it. Especially at the end of the advertisement, when Nokia said "Nokia, technology is people-oriented", I don't know how many people were touched. The artistic expression of Nokia's advertisement really has the unique style of well-known brands.

This is the case with Nokia. With the "people-oriented" business philosophy and wonderful advertising marketing communication plan, China Action was successfully completed. Zero Survey A recent survey on the use of mobile phones in Beijing, Shanghai, Guangzhou and other cities 10 pointed out that Nokia ranks first in terms of brand mention rate and brand holding rate, and other brands are hard to match.