The development of online public opinion has several aspects.

1, providing a wider channel for comments.

2. Interaction with traditional media further strengthens the functional connotation of online public opinion. Network public opinion and traditional media began to break the deadlock of mutual separation and irrelevance, and gradually realized mutual promotion, interaction and integration. Netizens frequently posted on the Internet, which attracted the attention of traditional media, and conducted in-depth interviews and reports on this incident through traditional media, which made the whole society pay enough attention to it.

3. Political democracy develops and progresses on the basis of online public opinion.

4. Cultural experiment and training base. Driven by today's network economy era, people's consumption focus has gradually turned to spirit and culture.