Key points of enterprise's new retail transformation?

In the transformation of traditional enterprises to new retail, we must make clear the advantages of new retail and what kind of operation ideas should be adopted to solve the bottleneck problems encountered by traditional retail enterprises. First of all, retail enterprises should pay attention to several misunderstandings when transforming into new retail:

1. think that the transformation line is to open up online channels, and online and offline are parallel;

2. Think that as long as there are products, there are models that can be transformed and upgraded;

3. Think that self-exploration can solve the problem, instead of imitating others, do it yourself first.

Enterprises should not blindly follow the trend when transforming into new retail, but should have a clear thinking plan, how to upgrade product production, supply chain, shopping mall system, product promotion and sales, logistics after-sales and other aspects, and how to provide consumers with quality shopping services. Understand that new retail is people-centered, but if you don't know where to start upgrading services, it will be tantamount to falling short. Without core competitiveness, how can we make our products fission quickly?