What are the reasons for entrepreneurial failure?

In the 265,438+0th century, the social economy developed day by day. With the advent of the information age, we are facing more opportunities and challenges. A new wave of "mass entrepreneurship" and "grassroots entrepreneurship" has been set off in China's 9.6 million square kilometers of land, forming a new trend of "innovation by all" and "innovation by all". However, victory or defeat is a common occurrence in military strategists. Some people become millionaires because of their entrepreneurial success, and some people are heavily in debt because of their entrepreneurial failure ... Looking at most people's experiences, as entrepreneurs, these three mentalities are unacceptable.

First, the name is greater than the reality?

Many people may remember the great Yitang.com. Yitang.com was born overnight, and quickly attacked the city in major universities and quickly "burned money" across the country. Later, the whole team burst into flames because of burning money. In my opinion, the biggest problem of Yitang. com's failure is that it is more famous than real, too exaggerated, unwilling to calm down and help customers solve practical problems, and fantasizing about burning money to burn a business empire. Obviously, this is impossible. On the other hand, Bill's team paid attention to the strength and technology of the company, but ignored the reputation, thus establishing a business empire and becoming the richest man in the world. As an entrepreneur, the mentality that fame is greater than reality is unacceptable.

Second, not focused enough?

Those who have achieved great things in ancient times cannot do without the word "determination". In today's noisy society, less is more. When you do less, when you concentrate on doing one thing well, it is more, and this is success. When Jobs returned to Apple, the company was struggling on the verge of bankruptcy. Apple computer and its peripheral products are in disorder. Jobs couldn't stand it. He cut off most of Apple's business and kept only four products. The company was saved, and Apple has undergone earth-shaking changes. Later, Apple became a representative of the frontier of science and technology. I'd like to ask, if Jobs didn't concentrate at that time, but studied blindly in many aspects, would there still be today's Apple? The answer is no, concentration is a necessary condition for people to succeed in starting a business. As an entrepreneur, you can't do without concentration.

Third, there is no responsibility?

The most important thing in life is to take responsibility. If a person can't take responsibility, he is doomed to be mediocre all his life. Miao Yugang, chairman of Tianjin Rail Transit Group Co., Ltd., was held accountable for not taking responsibility. As the chairman of a company, he is conservative in thinking, lack of initiative, procrastination in work, shirking when something happens, and lack of sense of responsibility, which leads to the slow development of the company. As an entrepreneur, how can you develop a company without a sense of responsibility? If you have no sense of responsibility, how to make your peers believe you; How can an irresponsible company survive in the world? As an entrepreneur, it is not a good idea not to bear this mentality.

Now the competition is more and more fierce, and the demand for jobs is in short supply. Many people choose to be entrepreneurs, which leads to mass entrepreneurship. Entrepreneurial projects and teams abound, and some people can seize the opportunity and succeed. Some people are short-lived, and all previous efforts have been in vain. The failure may be caused by external factors, but the internal factors cannot be ignored. As an entrepreneur, we must first start from ourselves, and being strong is really strong. The repair of mentality is particularly important. As an entrepreneur, the above three mentalities are unacceptable. I hope entrepreneurs will keep in mind.