Why are old brands getting younger and younger?

First, the aging of the audience is caused by the poor management and marketing level of the old brands. Many old brands are state-owned enterprises. I have eaten many time-honored restaurants, just for some dishes, which are really delicious, but the waiters inside feel that you owe them the same, and they feel very bad. The decoration is also very old, with heavy tables and classical style. Do old brands have to be refurbished?

The problem with time-honored brands is that they think that with gold-lettered signboards, they will not strive for innovation and progress.

If young people want to embrace time-honored brands, time-honored brands must understand young people's ideas and hobbies and integrate them into their culture. Arrogance, arrogance and complacency will get farther and farther away from young people, and new "old brands" will replace the old ones.

Second, in fact, it is nothing more than two entry points.

First, redefine the concept of young people.

Second, redefine the concept of time-honored brands.

First of all, there are more and more so-called young people in the real society, and young people are called young people. And with the development of the times, there will be more and more such young people.

The improvement of living standards and medical standards. In fact, people are getting rid of heavy manual labor more and more. This has led to our less and less dependence on physical strength. Age is no longer the main basis for defining youth.

So, time-honored brand. You can start with a young mind. Not young. So we will choose more points. Can be used for us to cut in

Second, the old name. In fact, time-honored brands are a relatively positive definition in China.

The worst marketing method is to rely on the old to sell the old.

Always put forward some marketing ideas suitable for those young people.

The excellent quality passed down from time-honored brands is more suitable for self-management. Instead of selling it for others to accept. Like I said, I work hard. Others can't accept it.

But I can send out my spirit of hard work and encourage you. It will be easier to accept if everyone works together.