How to use the Internet thinking for business management

Internet thinking is: open, experience, focus; in short, linking all the resources in the world as far as possible to integrate together, to achieve the link with the maximization of openness.

Enterprise management Internet thinking, one of the "open"

First of all, we start from the "open" to talk about, open is the core thinking of the Internet, the Internet, all the resources are free of charge, free of charge, you only need to search the Internet to find what you want, but also to find what you want. Find what you want, but also make us save a lot of time. The ultimate goal of Internet openness is to effectively integrate resources, create a good network ecosystem, and improve the maximization of Internet openness.

When applied to enterprises, openness is also a window for enterprises to dock with the outside. With the traditional business model, the enterprise has its own business secrets, has its own core values, in the view of many people, these are the lifeblood of the enterprise, if once announced to the public, the enterprise will lose competitiveness, and even the risk of closure. In my opinion, the core competitiveness will only make the enterprise can not take the initiative to innovate, competitiveness is the need to continue to accumulate in the learning process, and so in the continuous learning process, the enterprise will not have the competitiveness of the best competitiveness, if the core competitiveness of the enterprise as the umbrella of the shelter, it will only make the enterprise die in the hotbed. As a business is to continue to innovate, change, walk in the forefront of the market, many companies are often subject to external pressure, and make themselves have to change, innovation.

At the same time, "openness" is also a competition for employees to learn from each other, in the traditional thinking, the master will always keep a hand in fear that the apprentice beyond their own robbed the job, which is typical of traditional thinking. This is typical of traditional thinking. If everyone in the enterprise is like this, then the enterprise will gradually form a team of people fighting with each other, not to mention how the team learns and innovates. Whether inside or outside the enterprise, openness is always the best window for an enterprise to learn, because only in open conditions, learning and innovation can be better developed.

Enterprise management of the Internet thinking of the second "experience"

The Internet is a platform that focuses on the user first, is a real concern for the user experience platform, it does not just stay on the slogan. In the Internet thinking, all pursue the user first, customer-centered philosophy, and effectively implement it, so as to establish user stickiness, loyalty. On the contrary, a company that does not focus on the user will eventually be eliminated by the Internet, or even simply can not enter the Internet died outside the door. Here, millet case is worth learning!

In our traditional business, customer first are just stay in the slogan, such as: "the customer is our God", but how many companies can really implement it? And how many companies actually focus on the customer? Traditional enterprises "cheat" is one of their major magic weapon, cheating customers, cheating products, cheating partners, and finally cheated themselves. Empty slogans and deception can not let a company based on the market, only the real value of the customer value of the enterprise can grow. User experience is to allow customers to participate in product design and recommendations, the real implementation of pre-sales service - use of services - and after-sales service, in the process of these services, to understand the customer's evaluation of the product, as well as do a good job in a timely manner to correct.

Customer experience is also not only in the service, can be in many areas, such as product features and creativity, the planning of activities, take customers to visit the enterprise, and a series of customer experience. Customer experience satisfaction depends on product satisfaction and perceived satisfaction, directly affect the word of mouth effect, then word of mouth is the establishment of an enterprise's brand, a kind of input into the lifeblood of the enterprise source.

Then comes the employee experience of the company. Profitability of enterprises from product sales, and product sales and design is rooted in the staff, a good business environment creates a good staff, a good staff to create a good product, which is also known as "humanized management". As far as I know, often only those technology Internet companies will focus on the employee work experience. For example: Google, Microsoft, Tencent, Baidu, and some other network companies, they fully focus on the human element in the process of enterprise management, to fully explore the human potential of their own management model.

Enterprise management Internet thinking of the third "focus"

Internet focus on the spirit of the spirit of "craftsmanship", the spirit of their own products carved and refined, the spirit of excellence concept. In the "open" and "user experience" on top of the Internet necessarily requires is the spirit of craftsmanship, if you do not focus on focus, the Internet will lose the user experience. Internet focus it can be as small as a certain code, there can not be the slightest error, as large as the design and planning of the entire site, and ultimately to the implementation of marketing and product itself. Internet focus is not the pursuit of diversification, it is only focused on the industry itself, to focus on the ultimate, and in different time periods to complete a task.

Taking traditional enterprises as an example, we all care to be bigger and stronger, to capture the market scale, the details of the product from not too much attention, we also have a "Fortune 500" psychopathology. In our traditional concept, are to scale to measure the brand of the enterprise, think big is the brand enterprise, good enterprise. If this fundamental concept does not change, then the Internet thinking will never understand. In the Internet thinking, the enterprise does not care about big, but care about small and beautiful, beautiful and fine, fine and to the thinking.