What is the structure of China's clothing industry?

It should be summarized as big in the middle and small at both ends.

The so-called middle is all parts except the early design and development and the late packaging and retail.

Let me make a small correction. Clothing should become an industry, not an industry. In the southeast coast of China, especially in Guangdong, there are the largest number of people engaged in the garment industry. Especially the processing and production of garment textile raw materials, finished garments, supporting facilities and accessories.

At the other end, the early design and development and the late packaging and retail are pitifully weak. The design development and packaging retail referred to here are generalized. Not just a job.

Design and development: including brand, business philosophy, product details, innovation and other aspects. It can also be said that clothing is the soul and brain of this product. The present situation of China clothing industry is a giant with great strength but simple mind, which is caused by the low labor force and underdeveloped industrial technology in China. We have grasped the most difficult bone in the global clothing industry structure. Well-known brands in Europe and America, although they don't have their own scale processing, have the core technology and their own intellectual property rights. With a small trademark, they can make a splash in front of the giants. It can be said rudely that this situation will last for at least 200 years. It can be said that the clothing industry has fed and fattened many people. After 30 years of reform and opening-up, the development direction of China's clothing seems to have been basically set, which is sad, but it will continue.

The status quo of domestic brands seems to be a hundred flowers blossom, some of which can glow from time to time, but they are short-lived, persistent and getting worse. For example, we often see some leisure brands 10 years ago, such as Benny Road and Jeanswest. How spectacular the scene was then, but now? There can only be ultra-low-priced money to force consumers.

The lack of talent market is the most direct influence that leads to this situation. Hundreds of thousands of students graduate from various clothing colleges every year, but few can really play a role. There are problems of enterprises, but also problems of practitioners. The situation in China is even worse without fashion designers.

Packaging retail: refers to professional retail enterprises, terminal market norms, diversified sales networks and methods, and sales services. We all know that Gome and Suning are very successful retail enterprises in China, through which we can buy what we want in the shortest time. Where are the clothes? Friendship store is an old hand, struggling to support, slow pace. Let's go to ZARA and HM. The reason is that none of us do this market. Sadly, we are not unable to do it, but we are not qualified to do it. Why do consumers come to your store to buy your things?

The early and late work needs ideas, culture and depth. Intermediate processing needs scale and capital. We in China are only poor in the former and rich in the latter. People in China like to do what everyone is doing.

Your topic is too big to be understood in a few words. In short, it can be summarized as a fairly healthy deformity.