How to enhance the tourist attraction of urban historical blocks

Tourism is facing the transformation and upgrading from sightseeing to vacation, and leisure will become the focus of people's pursuit, and participation and experience are increasingly favored. Leisure buildings in historical blocks refer to the adjustment of leisure formats and the layout of leisure facilities, leisure activities and leisure space. The adjustment of leisure format mainly includes three aspects: adjusting format structure, upgrading leisure format and introducing leisure projects.

Adjust the commercial structure: introduce goods according to the grade of the block and the demand characteristics of customers. There are different ways to adjust the commercial structure of different types of commercial streets: comprehensive commercial blocks, which can concentrate the same kind of goods and create different types of characteristic streets in the business circle; The long street type needs to highlight the diversification and characteristics of products; Residential areas are more for the daily needs of residents.

Leisure promotion of business forms: break the inherent buying and selling mode, introduce a variety of leisure business forms, increase people's leisure experience, and thus expand consumption and purchase methods. For example, Xinhua New Concept Bookstore, located at Beijing West Road 1829, Jing 'an District, breaks the traditional bookstore model, focuses on book sales, and increases leisure projects such as coffee catering, cultural salons, and film and television broadcasting to create a cultural experience atmosphere full of humanistic and artistic atmosphere for people.

Leisure project introduction: Leisure and entertainment projects are essential for each scenic spot, and good entertainment projects are particularly important for improving the quality of commercial streets, such as building high-grade leisure blocks and introducing leisure projects such as tourism and performing arts to increase tourists' participation and enhance the overall attraction.