Compositional Skills of Cover Design_Flat Composition Cover Design

(1) Composition skills of coarse and fine contrast: the so-called coarse and fine contrast refers to the color used in the process of composition and the pattern formed by the color of a style, in the painting and calligraphy we know that there are brushwork and writing, or brushwork and writing the same appeared in a picture (as the master of the Chinese painting qi baishi's painting of cabbages and grasshoppers, general), this style in the composition of the packaging is some of the This style is often utilized in packaging composition. For this kind of coarse and fine contrast some are the main pattern and accompanying pattern contrast; some are the contrast between the center pattern and the background pattern; some are as rough as the wind swept clouds, while the other side is as fine as a fine thread; some replace the pattern with the calligraphy of the wild cursive, which can be seen everywhere in some alcohol and food packaging. Such as Si Nian brand dumplings and Piao Rou brand shampoo is this way.

(2) the composition of the skills of the near and far contrast, in the Chinese painting landscape composition into the study of the near scene in the scene of the far view, and in the design of the packaging figure Ann, to the same principle, should be respectively near in the far several pictures of the composition of the hierarchy. The so-called near, is a picture of the most eye-catching part of the pattern, also known as the first visual impact, the most eye-catching is also the most important content to be expressed in the packaging pattern, such as the earliest use of Shuanghui instant noodle packaging, the first to break into people's sight is a blank background in the Shuanghui trademark and crimson square background to support the white synthesis of the large Shuanghui two words (i.e., the near scene), in turn, only a little bit of the "braised beef noodle" line several main characters (should be said that the second line of sight, also known as the middle view), again is the expression of the contents of the package product photos (also known as the third line of sight, bounded by the middle view) and then after that is the auxiliary mascot slogan, performance instructions, corporate logo, etc., this obvious sense of hierarchy is also known as the three-step rule of vision, it is a good way to take into account people looking at a static, but also the fact that it is a very important thing to do. It takes into account people's habit of scrutinizing a still life picture from top to bottom, from right to left, while highlighting the most important part of the theme to be expressed. As a designer in the beginning of the creation of the picture, the production should first understand the theme of the appeal, to create a star to the moon, the atmosphere of the cranes. Thus, the picture designed by me like a powerful magnetism tightly to the seller's line of sight to pull over.

(3) the composition skills of dense contrast: talking about the composition skills of dense contrast, which is very similar to the use of color contrast, but also with the Chinese painting in the fly white is very much the same, that is, the pattern should be concentrated in the place where there must be a diffusion of the accompaniment, it is not desirable to be concentrated or all diffusion. Reflect a kind of sparse and dense coordination, rhythmic, tension and relaxation, showing the ethereal. At the same time does not lose the theme of prominence. I see a lot of packaging pattern design, the whole picture is dense, green and flowery, from the background pattern to the theme pattern is very heavy color performance, let a person feel pressure and can not breathe chlorine, so not only can not beautify the product, to promote the purpose of the sale, but also do not let a person to produce boredom and lack of appetite. This is not grasp the contrast between dense and sparse caused.

(4) composition technique seven in the static and dynamic contrast: in a pattern, we often find this phenomenon, that is, in a kind of packaging theme name of the background or the surrounding performance of the explosive pattern or look careless, in fact, it is intentional foam a few strokes of the madness of the thick lines, or the band-shaped English or patterns, etc., are to show a kind of " dynamic" feeling, while the packaging theme name of the background or surrounding performance of the explosive pattern or look careless, in fact, it is intentional foaming a few pen crazy thick lines, or band-shaped English or patterns, and so on, are all show a kind of " dynamic" feeling. Dynamic" feeling, while the theme name is dignified and stable and the background is light and calm, this scene is the contrast between static and dynamic. This contrast, avoiding the fancy and too static rigidity of the support. So the visual effect is comfortable. In line with people's normal aesthetic psychology.

(5) composition skills in the Chinese and Western contrast, this contrast is often used in an outsourcing packaging design of the picture of the cartoon technique of Western painting and the combination of traditional Chinese techniques or the combination of Chinese Chinese art and English. As well as the picture directly to the realistic approach to the Western photo or a picture highlighted in the packaging pattern, this form of expression, but also a common borrowing method, which is often found in children's products, women's socks, clothing or cosmetics packaging.

(6) the composition skills of today's contrast: both foreign for the use of the ancient for the modern, especially people in order to reflect a cultural taste, expressed in the composition of the packaging design is often the ancient classic ornamentation, calligraphy, characters, patterns used in the current packaging, which is embodied in the wine packaging on the most clear show. Such as: the Dream of the Red Chamber twelve hairpin women's wine and Taibaijiu, as well as food in the Mid-Autumn Festival mooncakes, black old bag of peanuts and so on are embodied from these aspects and dig the connotation of. In addition, there are some cosmetics and daily necessities of the senior gift box its decoration and pattern is also from the classical culture to find grafting techniques. This can give people a kind of ancient color, elegance and connotation of the pursuit or a certain aspect of solace. So Min is very popular with consumers.