What is design color?

The job of color design is to determine the color of characters or objects appearing in animation. Moreover, in order to cooperate with the plot development in the picture, the expected change of color in different environments (such as early morning, noon and evening) must be specified by the color design first.

In this way, the colorist can clearly know which colors the original painting must choose. Because the tone of the picture will deeply affect the impression of the animation works to the audience, color design plays a certain role in the early planning of the works. In the past, the art director was responsible for assigning colors. Later, due to the fine division of labor in the animation industry, this position came into being.

Extended data

On the principle of design color:

Color is caused by light, and light has its physical properties. Three primary colors (red, yellow and blue) are the basic elements of color composition. Different colors can be obtained by mixing the three primary colors in a proper proportion. Tone, lightness and purity are called the elements of color. Color element is the most basic attribute of color, the basis of studying color and the most important concept. They are the basis of studying color.

Two bright color blocks together produce a strong sense of stimulation, and two soft color blocks together produce a harmonious aesthetic feeling. Different color block combinations bring different visual feelings to people. Through a series of scientific training methods, we can understand the concept of TINT and grasp the law of color matching, so as to express the theme of graphic design with intuitive and effective color design works.

Baidu encyclopedia-color design