E-commerce industry development prospects in the next few years

Major Listed Companies: Currently, the major listed companies in the domestic retail e-commerce industry are Alibaba (BABA), Pinduoduo (PDD), Jingdong (JD), Vipshop (VIPS), Yixian E-commerce (YSG), Suning Tesco (002024), Dada (DADA), NJEI E-commerce (002127 ), China Arzan (08083), Weimeng Group (02013), Liangpinpuzi (603719), Baozun E-commerce (09991), Xiaoxiong Electrical Appliances (002959), Gome Retail (00493), Three Squirrels (300783), One Net One Creation (300792), Liren Lixiang (605136), Guangyun Technology (688365), Worth Buy (300785), Lexin (LX), Water Sheep (300740), Kute Intelligence (300840), Ruoyu Chen (003010), 1 Medicine (YI), Yunjie (YJ), Fun Store (QD), Baby Tree Group (01761), UXIN (UXIN), Mushroom Street (MOGU), Tuan Che (TC)

Core data of this article: China's e-commerce turnover, China's online retail sales, China's online shopping user scale

China's e-commerce turnover has been rising year by year

In recent years, China's government has continued to introduce financial policies to accelerate the application of e-commerce by small and medium-sized enterprises (SMEs). Both domestic and foreign environments are favorable to the development of China's business-to-business e-commerce, and in the online shopping market, enterprises to increase the layout of the mobile terminal, the rapid development of mobile shopping has become an important force driving the development of the online shopping market, which in turn promotes the growth of e-commerce market as a whole.

According to data from the Ministry of Commerce, China's e-commerce turnover continued to grow between 2011 and 2020, and in 2020, the national e-commerce turnover reached 37.21 trillion yuan, an increase of 4.5% year-on-year. Among them, the e-commerce turnover of commodity-based e-commerce is 27.95 trillion yuan, the e-commerce turnover of service industry is 8.08 trillion yuan, and the e-commerce turnover of contract-based e-commerce is 1.18 trillion yuan.

Note: The values in the chart are adjusted for the growth rate of the caliber.

E-tail sales are rising

Since 2011, China's e-tailing market has grown by leaps and bounds, with the scale of online retail sales expanding rapidly, but the growth rate has gradually slowed in recent years, dropping from 53.7% in 2011 to 10.9% in 2020. According to data from the Ministry of Commerce, China's national online retail sales amounted to 11.76 trillion yuan in 2020, a year-on-year increase of 10.9%. Among them, online retail sales of physical goods amounted to 9.76 trillion yuan, up 14.8% year-on-year. Rural online retail sales amounted to 1.79 trillion yuan, up 8.9% year-on-year. The online retail sales of agricultural products amounted to 415.89 billion yuan, up 26.2 percent year-on-year.

China's online retail in the total retail sales of social consumer goods from 2011 to 2020 has increased rapidly, and has reached 30.00% in 2020, an increase of 25.70 percentage points from 4.30% in 2011. From the trend point of view, it is expected that in the future China's online retailing in the total retail sales of consumer goods accounted for the proportion of the total will continue to maintain growth.

China's online shopping user scale exceeded 800 million in the first half of 2021

As of June 2021, the scale of China's online shopping users reached 812 million, an increase of 29.65 million compared with December 2020, accounting for 80.3% of the overall Internet users.

Mobile phone online shopping usage rate of nearly 80%

In recent years, China's mobile e-commerce market has been developing rapidly for three reasons: First, e-commerce companies have made a push into the mobile terminal, the relevant products continue to be launched, and promotions; Second, the number of cell phone users and the number of users who access the Internet with their cell phones has climbed, and the popularity of smart phones and tablet PCs, Internet speed, wireless broadband, tariffs down and other external conditions also promote the development of mobile online shopping; Third, mobile has changed all aspects of people's lifestyles, mobile shopping belongs to the emerging things, attracting some of the online shopping users to mobile.

By the end of 2020, China's cell phone online shopping user scale reached 780.58 million people, an increase of 73.09 million people in March 2020, accounting for 79.2% of the size of the mobile Internet users.