Traditional Culture Encyclopedia - Traditional stories - Roadside hardware store does not seem to earn money, but also do not go out of business, this is why?

Roadside hardware store does not seem to earn money, but also do not go out of business, this is why?

Looks like nothing business hardware store, but why will not go out of business, the reasons are as follows:

01. high profitability of goods, high guest purchase rate.

Hardware store in the small equipment, many seem small, but the profit margin is not low, the least can reach 20% -30%, the highest can even reach 100%. In addition, some commodities such as small screws, tape and so on, although the unit price is not high, cheap, many people into the store and will not buy only one, you can go to the model of thin margins.

At the same time, hardware stores and fruit stores, clothing stores, this kind of high-traffic stores are different, a lot of people into the clothing store may pick and choose, the last one did not buy. But very few guests with a wandering mind to run into the hardware store to pick goods,Generally are living in urgent need or recent need to go to the hardware store to pick.

Therefore, the hardware store may not seem to be much business, and there are not many people in a day, but the profit of the goods in the store and the purchase rate of the guests are very high.

02. Stable customer base.

Most hardware stores are located in the residential neighborhoods around the location of the hardware store is opened, and the positioning itself is metal parts, dressing market. In general, the residents of the home lights, lines, pipes and so on broken, this time is not in the mood to go to the specialized building materials market to pick parts, usually rush to the nearest hardware store to buy service products.

And after buying once, then have the same needs, will give priority to run to the previous purchase of products in the hardware store. So, a hardware store radiation out of the customer base, are nearby within 500 meters of the residents, especially the kind of open in front of the entrance of a large community. all will have a stable customer base, just to serve these customers, it is enough to maintain daily operations.

03. Extended services wide

The hardware store that can really earn money, are relying on other extended services in the store. When you pass by the hardware store, if you will look carefully, you will find that in addition to hardware equipment, store entrance may also hang a lot of small advertisements, such as keys, locks, plumbing and electrical installations, waterproofing and leakage and other advertising signs.

These services, some of which the owner himself will, such as help you with a key, repair the faucet, install the locks and so on. We can not underestimate these services, install a lock, repair the faucet may be the boss just casually operate a few, a hundred dollars on the hand. And the door to ask the boss to install a lot of people, although over the years many people buy hardware from the Internet to buy, but buy back after their own will not be installed, but also have to hire someone.

If the boss will not, will also ask other masters who know how to come to the door, and these masters because the boss is a partnership, may introduce a single business will give the boss a little referral fee, or the next time to help people renovation, the guests want to buy the parts, directly to the store to introduce . In addition, many hardware store owners themselves have a plumber's license, someone nearby to do a small project, such as store renovation, school renovation, plant lighting and so on, the boss can be directly to the project to package down to do. These profits add up, it is very substantial.

04. Large customer sales

Those who can earn millions of dollars a year hardware store owners, never rely on retailers to buy parts to earn, hardware store's big head of business in addition to the extension of services I mentioned above, most of the rely on the contractor and the renovation team to take care of. A construction site in the renovation team, if all in the hardware store package goods, a purchase at least a few thousand dollars, such as glass glue, seam sealer, screws, lathe accessories, latex paint and so on.

And a lot of equipment wear and tear, are disposable, after the use of the hardware store will return to repurchase, as long as you can hold a few big customers, the store will not worry about not making money.

Final conclusion:

Any industry can survive, there is his way of survival, hardware store is a traditional industry, as with the convenience store, no matter when, in the life of the indispensable. Can you make money, or look at the individual, we see in the eyes of the, a lot of it is the appearance of doing any one of the industry should be considered in many ways or to the know-how to ask for advice.

Because only people who are really in the business can understand the sweet and sour of it.

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