Traditional Culture Encyclopedia - Traditional stories - What is the billing method of WeChat public platform advertising?
What is the billing method of WeChat public platform advertising?
1. The billing method of WeChat advertisement placement is CPC method: per click billing. Advertisers need to pay only when a WeChat user clicks on an advertisement, and the display of the advertisement is completely free. The cost is deducted from the advertiser's account balance.
When the ads are charged for clicks, the bids and quality of the next ads in the internal ranking of the ad system are taken into account. The actual deduction of the advertisement will be calculated by combining the quality score of your advertisement, the bidding price of the next one and the quality of the advertisement. Therefore, there is no need to worry about overbidding and adjusting your bids too often, as the actual chargebacks for ads are usually lower than your bids.
The starting price per ad bid is $0.50.
The approximate billing formula is as follows:
Cost per click = ｛(next bid x next quality)/quality of this advertisement｝+ $0.01.
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