How to improve China's competitiveness in the international tourism market?

First, tourism practitioners or tourism administrative departments should change their thinking, emancipate their minds from traditional sightseeing and develop more in the way of experience, participation, learning and high-end leisure;

Second, give new vitality to traditional scenic spots, and every scenic spot with a primer will go through a process from cold to hot, and then to cold (at the beginning of scenic spot development, tourists in scenic spots will continue to rise because of customers' longing for scenic spots and meeting the demand of market tourism, but later, with the decline of tourism environment and service quality, the decline of tourism products and the rise of other emerging scenic spots, the popularity of scenic spots will begin to cool down)

The third is to actively play the function of festival tourism and attract tourists by holding activities, such as the "Drama Festival" in Wuzhen and the "Walking Crossing Competition" in Danxia Mountain.

The fourth is to strengthen the application of science and technology, build an intelligent C-terminal, and optimize the provision of humanized services such as information acquisition and product services for tourists.

Extended data:

First, the reasons for the weak international competitiveness of China's tourism service trade:

1, the form of tourism products is single and outdated.

Tourism resources are abundant, but the structure of tourism products is too single, the content is outdated and lacks competitiveness. Tourism products are the sum of material products and service products produced by tourism operators and ready to be sold to tourists for consumption. Tourism products in a broad sense are composed of the destination itself, transportation and reception. In a narrow sense, tourism products mainly refer to tourist attractions themselves. [7] China has a long history, vast territory, superior geographical position and extremely rich tourism resources. But for many years, China's tourism products mainly rely on some hot cities, which belong to cultural sightseeing type. The product type is too monotonous, which is far from the characteristics of subdivision, diversification, specialization and flexibility of high-level products of international tourism, and cannot meet the various needs of overseas tourism.

2. There is still a gap between the facilities and conditions of tourism safety and hygiene and international standards.

China's tourism safety accidents are on the rise, with frequent air crashes, shipwrecks and car accidents, many of which are caused by human factors such as insufficient safety awareness and lax management. For example, planes are over-aged, ships are overloaded and cars are in poor condition, which has dealt a great blow to tourists' confidence and enthusiasm in coming to China.

3. The tourist atmosphere is unhealthy

In recent years, more and more tour guides pursue so-called "gray income" such as commissions and tips. Some tour guides reach out for tips and frequently take customers shopping, which affects normal visits and tours, and some even help illegal vendors sell fake and shoddy goods, infringing on the legitimate rights and interests of tourists. Some scenic spots raise the prices of tour tickets and regional prices at will, which has seriously dampened tourists' mood and greatly reduced China's international reputation.

4. Tourism laws and regulations are seriously lacking.

The construction of tourism laws and regulations in China is extremely disproportionate to the scale of tourism development. Tourism Law and its related laws, such as Hotel Law, Tourism Safety Law and Tourism Scenic Area Safety Management Law, have not yet been promulgated. In this way, from a macro perspective, many problems of tourism development are uncertain. From the microscopic point of view, once there is a problem, especially after an incident that infringes on the legitimate rights and interests of tourists, there is no way to follow, or even no way to complain.