How to find the cooperation of popular IP images?

First of all, you need to choose a tonal IP according to the positioning of the company's products.

All the major premise of choosing IP needs to consider whether the tonality of the brand matches the attributes of IP and the target customer base. At present, there are three main types of IP market.

1, the US IP is mainly Disney and Universal, including Marvel Comics, Minions and other IP images that are very popular in recent years. 2. Taking Japanese IP as an example, the commercialization authorization is mainly in the hands of several large animation production companies and publishing houses. For example, Naruto is managed by Pi Le, hellokitty is managed by Sanrio, and Dragon Ball, One Piece, Digital Baby, Saint Saint, and Beautiful Girl Warrior are all managed by Dongying Animation.

3, national tide IP, like "Long live my emperor", "One Man", "Palace Museum" and so on.