2021 new media platform usage rate

The usage rate of new media platforms in 2021 is 75.2%.

New media platforms include video platforms, social platforms, and self-media platforms.

New media is a form of communication that uses digital technology to provide information and services to users through computer networks, wireless communication networks, satellites and other channels, as well as computers, mobile phones, digital TVs and other terminals.

From a spatial point of view, "new media" specifically refers to the current corresponding to "traditional media". It is supported by digital compression and wireless network technology and uses its large capacity, real-time and interactivity to cross geographical boundaries and ultimately achieve global

ized media.

New media in a broad sense includes two major categories: First, changes in media forms based on technological progress, especially media forms based on wireless communication technology and network technology, such as digital TV, IPTV (interactive Internet TV), mobile terminals, etc.

Second, with the changes in people's lifestyles, they have existed before, but are now being used as carriers for information dissemination, such as building TVs, car TVs, etc.

New media in a narrow sense only refers to the first category, media forms based on technological progress.