Open a luggage store to teach you how to display decoration design to attract people

Bags store decoration design is beautiful or not is not the fundamental purpose of the display! The role of display: enhance sales, reduce inventory! Most customers to the store to buy bags is not just attracted or like the impulse to buy, but also involves the cost-effectiveness of bags, bags of relevance, bags of thematic and so on. Therefore, the display division not only to understand the aesthetics, ergonomics, color science, but also in the luggage enterprise honed for many years, fully grasp the luggage from design to production to logistics and other aspects, as well as luggage sales characteristics of the law, such as: life cycle, smooth, smooth, stagnant, corresponding to the analysis of the inventory and so on.

Luggage store in the process of display decoration design planning, there is a very important program, that is, in the face of hundreds of fabrics for color integration. Luggage designers in the luggage design time is not already color scheme? Yes, bag designers must have a color scheme when designing bags, but only one. As a display division, only one with the program is far from enough, because the bag designer with the program may not be able to deal with the actual situation of all stores, not necessarily recognized by the market, the first reaction is to change the display to promote sales, this is the display division is ready for the second program, the third program to show their hands.

Now the bag popular styles, popular colors may not go through the hands of bag designers, may not be initiated by a country with a traditional culture of bags; but the collection of one or two shrewd marketing department, you can hype a brand to become a popular brand, artificially create a popular style. This popular wave of all bags and accessories, whether it is a T-shirt or sneakers, can be turned into a fashionable object. Therefore, the bag industry is a combination of market operation and design, success or failure is mainly to see the two hitch relationship.

So, the display of a bag store, as an experienced display division will not do it immediately, not only through some display modeling gimmicks to attract customers' eyes, but first of all, the store's recent sales data, inventory data, order data out of the in-depth analysis of the new listing of the speed of sales and the corresponding amount of inventory, and through the change of the seasonal pattern of change in the region to determine the life cycle of its products, so that it will be a good choice for the customer. Judge its product life cycle, so as to determine the main product series and promotional series; at the same time, communicate with the store manager to understand the new listing, customer feedback on the products, analyze the reasons for the best-selling and slow-selling, and then re-find the selling point of slow-selling products within the life cycle, the product highlights the display expression; of course, but also to nearby competitors to research, to understand the competitor's new product situation, its main Product features and display planning, including competitors A, B, C point of the prominent display is what content; Finally, to the store's main customer flow direction, traffic flow, customer access to the store elements such as the real analysis of judgment.

Luggage store decoration of other considerations:

Store front, the front is the first time to attract customer attention, and tell customers what kind of corporate image, what products are sold in the store. The door is divided into two parts, one is the design part, pay attention to the color and size ratio, consider whether the color match with the corporate brand image design requirements, logo and the size of the door of the relationship between the coordination; the other part is the part of the material, simple spray painting is a small company as, now the most popular is the production of acrylic, which can increase the customer's degree of trust;

Luggage store front and store access, with a A sense of openness of the facade is easy to attract customers, the use of glass doors, glass windows to improve visibility. The main channel in the store should be wide rather than narrow, so that customers enter the main channel, you can clearly understand the specialties of the store;

Luggage store classification pattern, a good pattern, will allow customers to be comfortable, feel closer to the distance of the product, and the product classification zoning display is the focus of the pattern, the location of the layout of the region and the degree of comfort to shop up will affect the customer's psychology;

Luggage store colors, decoration Color personalization will make you more different from other stores, make the store more prominent and eye-catching;

Lighting and lamps in the luggage store decoration, according to the principle of ergonomics, the human exhibition has to the light, so it should be reasonable to arrange the light and darkness of each area of the store, in order to guide the customer to buy.

In addition, the lights between the regions should try to control individually, lamps to energy-saving lamps to achieve energy saving; bags store decoration to highlight the corporate image background and POP advertising location. Image background is best set in the store entrance to see the center position, highlighting the corporate image, so that customers have a more respected feeling. I will not ~ ~ ~ but still have to smile ~ ~ ~ :)