What are the e-commerce marketing methods?

The e-commerce marketing methods are opening third-party e-commerce platform stores, building free product/brand websites, email marketing, social media marketing, KOL marketing, affiliate marketing, discounts/activities/events marketing, membership marketing, co-branding/blind boxes/card draws.

Whether you are doing e-commerce in the domestic market or overseas cross-border e-commerce, there are roughly the following marketing tools:

1, open a third-party e-commerce platform shop

In the domestic taobao jingdong suning, the overseas amazon new egg ebay shrimp lazada, etc., with the help of the E-commerce platform traffic, build stores, operating store activities.

2, the construction of free product / brand website

This independent web page can be branded, can directly contact customers, collect and analyze consumer data, but the problem is the traffic.

3, e-mail marketing

This means of domestic play is not very good, overseas is very hot and very commonly used, mainly because of the different habits of users. Email marketing is a way to increase trust, closer relationships, but the form of marketing, content can not be done marketing, more and more customers to friends, caring greetings.

4, social media marketing

Take full advantage of social media communication and conversion effect, open and operate official accounts, with the content output of related products to improve brand awareness, as well as attract fans.

5, KOL marketing

It is also known as the domestic netroots with goods, the use of netroots social media influence Li, the spread of power, whether it is live or posting/short video, unboxing the form of planting, evaluation, can guide fans to buy.

6, affiliate marketing

Domestic will be called CPS, in order to form a sale on the commission commission incentives, so that other people for your product promotion.

7, discounts/activities/event marketing

Sending benefits, doing things, rubbing the heat is the most effective way to attract the attention of consumers and participation.

8, membership marketing

Exclusivity can tightly bind the relationship between consumers and the brand, set up members of the special rights and benefits, can increase the repurchase and the customer unit price, to extend the CLV.

9, co-branding / blind box / card draw

It's a relatively hot marketing tool in the past two years. two years of relatively hot marketing tools, you can try according to their own situation, product characteristics and audience profiling.

The above are the digital marketing methods commonly used by e-commerce companies, or the marketing methods carried out with the help of Internet/mobile Internet channels.