How does traditional agriculture develop rapidly with the help of self-media platform?

With the rapid development of self-media platform, traditional agriculture has three axes: pre-sale, short video and live broadcast. The specific analysis is as follows.

The first axe: traditional agriculture uses the media platform for pre-sale.

More and more agricultural products use the media for innovative sales and have achieved good results. Among them, there is innovation but not innovation: pre-sale.

1 The traditional agricultural pre-sale method is as follows: advertise on local news networks and local forums, saying how long it will take for your grapes to mature, and welcome everyone to pick them. What are the preferential activities? However, this traditional pre-sale method can only attract consumers by preferential activities, but it can't be closer to products.

But since the media can do it! From the media, agricultural products can be truly and simply presented to consumers through micro-headlines, short videos and live broadcasts. Consumers can know in advance what they are buying and whether it is worth spending money on. In fact, pre-sale also takes advantage of people's curiosity and realizes what they want to do.

The second axe: traditional agriculture uses the short video function of the media platform to promote itself.

In the future, it will be a short video social world. Almost everyone will use their mobile phones to brush Tik Tok, Aauto, and volcanoes, and people of all ages will have them. And short videos in the field of agriculture, rural areas and farmers are very popular now. Videos of some online celebrities buying plums and mangoes can instantly attract thousands of fans.

Traditional agriculture can make good use of this opportunity to show its "traditional", "true" and "original ecology" side to consumers. People are eager for green agricultural products, especially those living in cities. The ultimate goal of traditional agriculture is to send goods directly from the place of origin to urban consumers.

Let's learn from the video shooting experience of some big V headlines. They don't have much skill. But every video is promoting the truth, goodness and beauty of the countryside!

The third axe: traditional agriculture uses the live broadcast function of the media platform to sell goods.

Live selling is one of the greatest e-commerce selling methods I have ever seen, hee hee. Although I haven't tasted the sweetness of selling goods live, it's because my fan base is not enough. I can't sing and dance, and I'm not good at chatting.

But the master is in the folk! There are too many rural talents. If you are in a minority village, so much the better. Some people wearing national costumes interact with fans in front of the camera, which is a multiplier effect. You say the peaches you sell are delicious, and you eat one yourself until the consumers in front of the camera drool.

You say that your agricultural products are green and pollution-free, then broadcast your planting and production scene live. These, but you can't play fake.

Summary: The biggest advantage of self-media is that you can suck powder as long as you publish high-quality content, so as to convert traffic. I hope you can make good use of the present opportunity.