Traditional Culture Encyclopedia - Traditional stories - The difference between beauty and praise.

The difference between beauty and praise.

The difference between beauty and praise lies in:

1. Company type: Mei Wen is a typical chain beauty company. Some people praised the owner for developing technology into productivity and increasing market share, and he is a technology-based company.

2. Operation mode The headquarters has an operation team to support cooperation with American institutions, with low cooperation threshold and low renewal fee. There are well-received industries that open up online and offline channels for sales. In addition to the customer management system, there are shopping malls that can sell physical objects.

3. The beauty of the management system is the concept of customer success, and a special department has been set up to conduct management research. Some praise industries adopt the membership system. When registering members, in addition to the basic personal name, telephone number and birthday information, other relevant information should be noted.

The problems existing in the general beauty industry system are:

1, it is difficult to expand customers: the traditional promotion channels of American industry mainly focus on offline and Internet platforms (such as public comments). Offline promotion mainly includes telephone sales, street leaflets, store display of Yi Labao and advertisements. However, young users are indifferent to this method. On the Internet platform, users' awareness of the platform is higher than that of the brand, and they need to pay a considerable percentage of commission to get traffic.

2. It is difficult to retain customers: in America, the relationship between craftsmen and users is firmly bound. After the craftsmen leave, they will take away a large number of old users. The brand itself has no perfect membership system and no precipitation of user information, so it is difficult to recall users.

3. Management difficulties: user reservation and employee scheduling are manual records, which are inflexible and prone to errors; Multi-store merchants have one account in each store, and the data is not connected with the headquarters, so it cannot be managed in a unified way.