What are the characteristics of tobacco retail terminals?

The characteristics of tobacco retail terminal are:

1, large quantity and wide range.

Because of the low entry threshold of early retail terminals, it is easy to obtain tobacco retail licenses. Therefore, when choosing retail customers, information such as geographical distribution and store layout is not the key. As a result, there are many retail terminals and wide sales channels. Retail terminals are widely distributed and various. Such as small retail terminals such as grocery stores, convenience stores and mobile vendors, and large retail terminals such as shopping malls, supermarkets and tobacco and liquor stores.

2. Mixed operation.

Cigarette products are not necessities of life, and they are often sold together with other commodities. There are few retail terminals that only sell cigarettes, and only tobacco and liquor stores will only sell cigarettes and drinks.

At present, as an important point of terminal management, mixed operation should pay attention to the classification of retail goods, personalized display and highlight the characteristics of cigarettes in terminal management, so as to make cigarettes stand out from many commodities, increase sales and improve the profitability of retail customers.

3. The terminal is highly dependent.

The production and sales of cigarettes have a strong planning attribute. For the distribution of cigarette supply, municipal tobacco companies will adopt the distribution mode of classified control and balanced supply. In order to maintain the value of cigarette brands and increase customers' profits, municipal tobacco companies will "limit the supply" of cigarettes of some special brands and tight brands.

Therefore, end customers will pay close attention to the supply of goods and rely heavily on the distribution of tobacco companies. Cigarettes are fast-moving consumer goods, which have the characteristics of strong liquidity, fast capital turnover and considerable profits. Therefore, the stronger the business belief of retail customers, the greater their dependence on cigarettes.

The importance of retail terminals:

First, the basic role of the terminal is irreplaceable. From the perspective of supply chain, more than 5 million retail terminals in China are at the end of the supply chain of cigarette production and marketing, which are the capillaries that transport cigarettes to consumers and the last link for cigarettes to achieve a "thrilling jump" from products to commodities. From the perspective of grasping the market, the terminal is the nerve terminal of the marketing network to perceive market changes and an important channel to collect first-hand market information.

From the perspective of regulating the relationship between supply and demand, the terminal is a reservoir for cigarette inventory regulation and a regulator and stabilizer to maintain a good market state. From the perspective of brand cultivation, it is an important window for brands to directly contact consumers and an important position for brand promotion.

In a word, retail terminal is a key link in cigarette sales, market analysis, market regulation and brand cultivation, and its basic role in cigarette circulation is irreplaceable.

Second, the strategic position of the terminal is increasingly prominent. With the increasingly severe situation of tobacco control in China, the channels for cigarette brand promotion are getting narrower and narrower. In the near future, we will inevitably face the restrictions that many developed countries have faced, such as "ugly patterns, simple packaging, off-shelf sales, place control, silence and no shadow". "Who sells cigarettes and how to sell them" has become a realistic topic that we must think about and answer.

With the increasing intensity of tobacco control, the voice of "place control" and "silence" in China is getting higher and higher, and the pressure of tobacco control in the industry is increasing. Because of its special position in the supply chain, the terminal will play an important role in the survival of the future industry, will become the main position for us to display products and cultivate brands in the future, and even become the most important defense line for us to resist international competition.

Third, the terminal is the key to win the competitive advantage. From the development of foreign markets, terminal has become the main battlefield for international tobacco giants to compete for market share and the key factor to help them win competitive advantage. Facing the future, whoever grasps the terminal will grasp the initiative of the market and have the killer weapon against competitors.

Therefore, in a sense, the control of retail terminals determines the future strategic success or failure of China Tobacco to a certain extent. Only by controlling the terminal, can China Tobacco have strong strength to resist market risks and international competition, and be invincible in the fierce market competition in the future.