What is the brand story of your ancestral Maotai-flavor wine?

Gui Taizu is the ancestor and source of Maotai flavor. It has the same ancestry as Moutai. Inheriting the secret recipe, brewing concept, technological process and craftsman spirit handed down by the Zheng family for six generations, strictly following the ancient technology of orthodox Maotai-flavor wine 12987, and passing natural password to every drop of wine pulp through observing the seasons. After years of cellar storage, the longer the mika.

Maotai Town, located in the southwest corner of Chinese territory, is one of the core producing areas of China liquor, and it is also called "the three famous wine towns in the world" together with Scotland in Britain and Konnek in France. Maotai region has a long history of brewing, and it can be confirmed from archaeological unearthed cultural relics that there was brewing industry in Shang and Zhou Dynasties. According to historical records? The Biography of Southwest China records that in 135 BC, Tang Meng, the special envoy of Emperor Wu of the Han Dynasty, went to South Vietnam and tasted the beef stew produced by Guangxi (now Renhuai) at the banquet of the King of South Vietnam. The unique taste is amazing. In order to please Emperor Wu of the Han Dynasty, he made a detour to Guangxi and brought beef stew for Emperor Wu of the Han Dynasty. Liang Wudi praised it as "sweet" after drinking it, so there is a saying that "Tang Meng made the western regions drink citric acid sauce".

After the Song, Yuan and Ming Dynasties, especially in the 300 years of the Qing Dynasty, the brewing industry in Maotai Town was more developed, and brewing workshops could be seen everywhere, especially in Cheng Yi, Ronghe and Hengxing. The winemaker Zheng Yixing was the object of fierce competition among several winemakers and was the outstanding among Zheng's "four winemakers" at that time. This talented winemaker is proficient in every link of winemaking, and the burning house that hired him depends on his experience from the earliest preparation to the final blending. 19 15 At the Panama World Expo, the ancient Mao wine from Maotai Town, Guizhou Province, China won the gold medal in one fell swoop. It is the winemaker's ancient Mao wine that flies across the ocean and stands among many famous wines, winning glory for the Chinese nation. "If several bosses want to invite him, they have to sign a contract with him a year ago. The deposit is just a few gold bars, depending on whether he is happy or not. " This is a legendary description of Zheng Yixing by people in Maotai Town today.

Before the middle of Qing Dynasty, Zheng's ancestors had used Chinese medicine to make koji in wine-making technology. The secret recipe of Zheng's koji-making is composed of 1 17 traditional Chinese medicine, which was handed down by Zheng according to the custom of "children don't pass on to women, daughters don't pass on to husbands". Studies have proved that the ingredients of traditional Chinese medicine are influenced by microorganisms in the process of koji-making and production, forming trace elements, vitamins and flavor components that are beneficial to human body, inhibiting the growth of harmful substances, and making people not dry mouth and head after drinking. After the establishment of local state-owned Maotai Distillery, Zheng Yixing's brewing skills and the secret recipe of Zheng's starter handed down from five generations were compiled into a book and donated to the country for free, which laid a solid foundation for Maotai Distillery to standardize its brewing skills and operating standards and made an epoch-making contribution. Its secret recipe of koji-making consisting of 1 17 Chinese herbal medicines is still a "state secret".

From 65438 to 0956, Maotai Distillery launched a campaign centered on improving product quality, and adopted Zheng Yixing's suggestion to restore traditional operation methods, and the quality of liquor was gradually improved. In recognition of Zheng Yixing's outstanding contribution, the Zunyi prefectural party committee at that time wrote the words "concerned about politics and concerned about life", and promoted Zheng Yixing to deputy director (technical director) and awarded the title of engineer.

1953, Moutai started to be exported with the "five-star" trademark, but its pattern was regarded as a "political trademark" by foreign dignitaries, so it was resisted. 1957, Zheng Yixing, then technical director, put forward a new trademark design and named it "Tian Fei" according to the wonderful legend of "Flying Fairy Giving Wine River" circulated among the people in Maotai Town. This picture is selected from the Dunhuang Grottoes mural "Fairy Flying". Since then, "Tian Fei" brand Moutai has sold well at home and abroad.

Zheng Yixing was elected as a member of the second and third sessions of CPPCC in Guizhou Province and a deputy to the second and third National People's Congress. Since Zheng Yixing was the core force of the first generation of Kweichow Moutai after his death, Maotai Distillery made a statue for him in the Modern Pavilion of the National Wine Culture City 1997, ranking first among the "national wine masters".

In 2020, to commemorate the birthday125th anniversary of Mr. Zheng Yixing, the master of national wine and the originator of modern maotai-flavor liquor, Zheng Guohua, the grandson of Zheng Yixing and the chairman of Guizhou Jianghuai Liquor Co., Ltd., initiated the establishment of "Guizhou Zheng Yixing Liquor Co., Ltd." to produce "Gui Taizu" maotai-flavor liquor with the same ancestry as Moutai, and Gui Taizu Liquor Co., Ltd. was responsible for global marketing and jointly created "Gui Taizu".

After being listed, Gui Taizu Maotai-flavor liquor quickly won the recognition of national liquor experts and the favor of the market with its unique ecological environment, unique brewing technology, unique aristocratic style, unique health quality and unique business model. Some alcoholics praised it: "nobility comes from the ecological essence of the unity of man and nature;" Ancestors inherited the wine-making skills and crafts of national wine masters. When you taste your Taizu Maotai-flavor wine, you can only believe that the five properties of gold, simple wood, gentle water, strong fire and thick earth blend together and shock the world. Among the jade liquid, there are only Maotai and your ancestors. Sweet dew is like a beauty, and the whole city returns home. Just one drink, years are drunk, and people are drunk. "