General characteristics of the mass media

Compared with other communication activities, it has the following characteristics: 1) it is an organized communication activity engaged in by specialized communication agencies; 2) the object of communication is a wide and dispersed, indefinite majority of the audience; 3) the use of modern machines to reproduce information in large quantities; 4) the content of the communication is public, as opposed to private and internal communication activities; 5) the communication process of the unidirectional strong

Mass Media Features:

Wherever the media applied in the communication activity characteristic of mass communication activity are mass media, they belong to the mass media. strong>Mass Media Characteristics:

Any media applied in communication activities characterized by mass communication activities are mass media. Mass media are mainly media such as radio, television, movies, newspapers, magazines and books. In addition, such as, health education often used and widely distributed health slogans, health leaflets, as well as placed in the downtown area and other public **** place of health publicity gallery, etc., also belongs to the category of mass communication media. These media have their own characteristics in terms of dissemination methods, objects and so on, and at the same time have some **** the same point.

(1) indirect communication. Through the mechanical, technical nature of the media dissemination of information, the relationship between the disseminator and the recipient is indirect.

(2) wide coverage, resource utilization and communication efficiency. Mass media have a large audience, with any other means of communication can not reach the influence of the surface. The network of mass media covers almost all corners of the society, connecting millions of people scattered everywhere.

(3) The mass media are open to the whole society and have a great responsibility to guide public opinion and society. Each piece of accurate or incorrect health information disseminated by the mass media may benefit or deceive tens of thousands of people.

(4) the mass media have timeliness. That is, the dissemination of information should be new, and the second should be fast, especially reflected in the news reports medical|education.com. For the current social population of the prevalence of health problems or the center of health work, can be quickly through the appropriate mass media for publicity and education, widely known.

(5) The unified batch production and reuse of communication materials can ensure the standardization and normalization of information. Television videos, pamphlets, radio recording programs, etc., can generally be reproduced in batches.

Mass media

Also known as mass media, it is a communication medium that broadcasts to a large number of audiences, and at the same time it is a tertiary industry, a knowledge industry, and an information industry.

The technical means of communication vary: broadcast media such as radio, recorded music, movies, and television transmit information electronically; paper media such as newspapers, books, pamphlets, and comics use physical objects to disseminate information; and outdoor media such as bulletin boards, signs, and posters are mainly placed in commercial buildings, stadiums, stores, and on buses. Public ****speaking and event organizing can also be seen as a form of mass media. Digital media, on the other hand, includes the Internet and cell phone networks.