E-commerce project operation work plan

The plan is the party and government organs, enterprises and institutions, social organizations for the next period of time to make the work, activities and arrangements for a kind of transactional instruments. The following is about e-commerce project operation work plan, welcome to read!

First, the e-commerce project organizational structure and job responsibilities (the first step)

The e-commerce platform team members is the relationship between the entire project to start the promotion of the subsequent operation of the key, the need to build a dedicated person.

1, the project leader: the overall operation.

2, site architecture management: the overall structure of the site and content optimization.

3, artwork: the site's page design and page of humanized interactive communication.

4, background programmer: the realization of the background program functions.

5, network promoter: through the Internet and traditional media or other ways to promote the site.

6, network marketer: through the Internet marketing or traditional ways to sell website service products.

7, the site editor / information manager: management of the site's various columns of information.

8, server maintenance staff: the security of the server, website-related functions to provide.

Combined with the company's existing e-commerce job resources for reasonable integration, the lack of jobs need to human resources for job recruitment to fill, the overall progress of the post in mid-April in place.

Second, e-commerce project positioning (second step)

According to the characteristics of the company's two series of products and e-commerce project long-term development considerations, the need to abandon the existing single series of products of e-commerce, the need to establish a new e-commerce platform in line with the two series of products. The principle of positioning the domain name of e-commerce - short, easy to remember, relevant, and closely related to the enterprise and its products. A successful domain name is like a famous brand, a famous trademark, will bring intangible asset value to the enterprise!

This domain name combined with market research, linked to the company's entire referendum to determine. The company's existing domain name website, according to the market situation for re-optimization, the basic definition of the product promotional website.

Third, the planning and design of the e-commerce platform (the third step)

1, the conventional web page product design items (registration, login, membership, product series, product category display, limited-time specials, group purchases, etc.)

2, commodity search engine. Through the search engine to provide users with convenient and fast product information, user-friendly shopping.

3, shopping cart. Shopping cart has to provide customers with information on the storage of goods purchased, calculate the number of goods and prices and other functions, the user through the shopping cart, you can also modify the number of goods, return a product or all the goods.

4, customer service center. Provide customers with a variety of operating instructions and a variety of services on the site, including shopping guide, service features, service commitment, whether the return of goods, shopping malls to support the payment method, whether the delivery of another charge, in the confirmation of receipt of the payment of the shipment of time and other information of concern to the customer.

5, visit counter. Access counters can count the frequency of Internet visitors to the site's various topics, grasp the consumer demand for shopping centers, goods and services, and its data is an important reference for the development of business and marketing strategies.

6. Order inquiry. Users can enter the order status interface according to the order number and the corresponding information, the interface provides the date of the order, whether or not the payment has been received, whether or not the shipment has been shipped and the date of shipment and other information.

7. BBS. Using a message board to record the opinions of customers after browsing the site or shopping on the content of the site, the services provided, product search, product comparison, shopping carts, customer service center, product feedback, delivery station, query center, cashier center, and hot search e-commerce web site planning and planning reports. Through the guestbook, on the one hand, you can understand customer needs, improve services, and enrich the variety of goods; on the other hand, through the response, so that users understand the services provided by the mall, increase the user's trust in the site.

8, e-mail. On each page of the site to provide the appropriate administrator's e-mail address, so that customers visit each page, will encounter 'problems and comments and suggestions to the administrator in the form of E2mail feedback to the administrator, so that administrators can improve services in a timely manner, deal with the problem.

9, e-mail list. Whenever the update of products, the introduction of new incentives or major events, through the e-mail list to contact customers.

10, network payment. Due to the current stage of real-time payment in China to achieve online has not been fully realized, therefore, shopping malls in the payment should provide a variety of payment methods, such as credit card payments.

The above single-project layout design, will be combined with market research and B2C or O2O type of window design, the overall layout will be two series of products of comprehensive consideration.

Fourth, the e-commerce platform hardware and software (the fourth step)

Usually a website runs well, the hardware is very important, the hardware is the basic protection of the site operation;

1, e-commerce hardware is generally divided into two major parts: network equipment, servers;

Network equipment: routers, switches, Firewall

Server: according to the development of the company depending on the situation, can be self-built, hosting, rental.

2, e-commerce software in general three major parts:

A, operating software systems (UINX, LINUX, Netware)

B, web server software

C, database software (such as DB2, Oracle, SyBase, Informix, MS SQL Server, MySQL, etc.)

The selection of the above equipment and software will be finalized based on the positioning of the project and the combination of the company's own resources.

V. E-commerce project process training (the fifth step)

E-commerce platform set up, the coordination of the company's two series of products management personnel, including factory management, multi-departmental e-commerce operation process docking training to ensure that e-commerce from the e-commerce platform to display the product - - price operation - - marketing and promotion of the e-commerce platform. -Price operation -Marketing -Customer attention -Customer orders - -Customer orders - -Customer orders - -Customer orders - -Customer orders - -Customer orders -To two product inventory management coordination -Financial settlement -Product delivery -Customer after-sales service, the whole link of the closed loop without stalls, to ensure that the The process is smooth, to ensure that all the company's personnel are familiar with the operation of the e-commerce process.

Six, e-commerce promotion and operation (sixth step)

1, unified all the company's QQ and the public QQ group, personal WeChat and the public WeChat, microblogging, mailboxes, and other external **** the software of the e-commerce platform caliber exports, self-promotion media promotion and marketing.

2, unified the company's two series of product packaging as well as external advertising e-commerce platform promotion.

3, the high popularity of forums, search engines (Baidu, Soso, Google, etc.) for keywords and window promotion and marketing.

4, with the traditional promotion of a pilot district to promote the provision of a group of people services (paid or unpaid) to the collection of offline customer resources to the line, through the people services and commodity activities to attract customers to pay attention to the company's e-commerce and cell phone client, to increase the number of clicks on the two systems of the customers and members to register, so as to increase the value-added of the e-commerce, the pilot is successful and then carry out the other areas of the The pilot is successful, and then other districts to replicate.