News promotion plan

First, two ways to promote online news

1, news advertising mode

The so-called news advertisement means that enterprises that need publicity directly find relevant news publishing companies, then choose the website media they want to publish, provide relevant news content, and finally, of course, settle accounts.

For this kind of network news promotion method, it is simple, fast and standardized. And there is basically no requirement for the manuscript.

Anyway, whether it is a company introduction or a product advertisement, as long as there are not too many typos and sensitive content, it will pass, because it is only a news advertisement.

Of course, the location of websites and platforms that publish such news advertisements is definitely not good. However, you can also search through a search engine. The promotion of this kind of network news can help website optimization.

2. Traditional news methods

Generally speaking, there are two ways to promote online news. The first thing to say is the traditional way of news. The so-called traditional news way is to find the website with which the cooperation mechanism has been established first.

Then, send the manuscript to the website, in fact, it must be embedded with advertisements. In short, the impression that the manuscript gives the audience must be a news manuscript. Not any advertising material. The advantage of this approach is that, generally speaking, cooperative websites are very authoritative and highly credible.

But the disadvantage is that these websites are very authoritative, have very high requirements for contributors, and are very strict in reviewing manuscripts.

Therefore, there are problems of high input cost and sad manuscript, and the control is too poor. However, large companies generally adopt this mode of operation, because such articles are generally published on the website, so the reprint rate and credibility are high.

Second, the advantages of online news promotion

For the promotion of online news, the advantage is definitely authority. Because, at this stage, people still trust the credibility of journalists.

Although the credibility of the news media is not as good as before in recent years, it is undeniable that the credibility of the news at this stage still has a very strong force. Therefore, people's innate trust in news can become the advantage of the network.

Of course, in addition to credibility, there is exposure. I believe I don't need to elaborate on the exposure of online news, because facts speak louder than words, as long as people who surf the Internet now know how powerful the exposure of the network is.