Differences and Connections between WeChat Service and Traditional Industries

1, the main advantage is that the traffic is completely free.

Wechat business basically generates sales by one-on-one dialogue with friends. The graphic display of the circle of friends realizes scene sales, and the traffic comes from social platforms or social systems. As long as you master certain drainage skills, it is said that its flow is free; Both offline stores and e-commerce platforms require traffic costs.

2. WeChat business has a fast turnover of its own funds.

People who have done business, especially those who have done business, know very well that the real criterion for measuring whether a company is healthy is not how high the profit rate is, but how high the capital turnover rate is, and the capital turnover rate in WeChat business is very high. Some people say that millions a day, tens of millions a month and hundreds of millions are true. It is difficult for outsiders to understand, because outsiders have never seen this kind of situation, nor have they seen these flowing waters, and they thought they were bragging and forcing false elements. For example, a well-known cosmetics brand repays1.800 million yuan a month. Even before the goods are produced, the payment has been received. Traditional enterprises, especially offline entities, such as traditional e-commerce, JD.COM or Vipshop, usually pay accounts for 3-6 months, and the payment of WeChat business is calculated by the day.

3. There will be a lot of shortage or inventory problems in other industries, because there is no way to have a more intuitive understanding or insight into future sales, and there is no way to make predictions, which will lead to inventory problems. WeChat business does not exist.

Because it is based on social platform interaction to generate sales, how many users can accurately grasp it, so it can be produced on demand. On this basis, we can quantify the production scale and decide the output on the basis of grasping the demand. In this way, we can reduce a lot of waste. Therefore, the WeChat business will not generate too much inventory. Of course, this can only be achieved on the basis of a benign model.

4. The entry threshold is relatively low.

We all know that the threshold for entering offline stores such as Wal-Mart and Carrefour is quite high. There must be various qualification certificates, bar code fees, admission fees, shelf fees, etc. , including electronic commerce. We have to prepare products and a lot of manpower, and do a lot of promotion, because these flows cost money in other channels. We have made some judgments on the entry threshold of WeChat business, and we are also doing skin care products. If you enter the e-commerce channel, the threshold for product preparation must be at least 3 million, and the offline physical channel is higher. All the expenses will probably reach five or six million. Above; The threshold of WeChat business can be started as long as there are hundreds of thousands.

Compared with other channel industries, the above-mentioned WeChat business has several obvious advantages: free flow, quick withdrawal of funds, accurate demand forecasting and control, and relatively low entry threshold. These advantages should be the most obvious at present, especially in the case of the overall downturn of the real economy and the general downturn of entities. Of course, I won't elaborate on a few small advantages here. For example, WeChat business already has a wealth of marketable categories, and WeChat business is no longer the world of masks. Skin care products, health care products, toiletries, food and many other categories have risen.

Why do many people who do traditional business today like to do WeChat business as long as they understand WeChat business or have tried the benefits of WeChat business? Even if the scale is small, it is because "WeChat business is easy to do and money is faster".