Theme planning scheme of restaurant lantern festival activities

In order to effectively ensure the quality level of activities, it is necessary to make an activity plan in advance. The activity plan is a written activity plan with clear content and clear steps. How should we write an activity plan? The following is the theme planning scheme (selected 5 articles) of the Lantern Festival in the restaurant that I collected for you. Welcome to share.

Theme planning scheme of restaurant lantern festival 1 scheme 1

You spend, I send money.

Have a cigarette first, win a red envelope, and wish the Lantern Festival good luck.

Before the customer checks out, draw a red envelope;

Draw out the corresponding lucky coupons;

It is free to spend the lucky coupons at the same time.

Congratulations on the birthday of Yuanxiao.

Customers whose birthdays are on the Lantern Festival (March 2) will get holiday wishes and a designated drink with their ID cards when they go to the store to spend money during the event, and a beautiful gift will be given while stocks last.

Option 2

Warm and harmonious family, Happy Lantern Festival.

The second designated drink is half price;

Guess, play a dozen and win a gift;

Guess, spell and solve the riddle on the lantern. Whoever guesses first can get the designated drinks for free, and the quota is limited.

Congratulations on the birthday of Lantern Festival.

Customers whose birthdays are on the Lantern Festival (March 2) can get holiday wishes and a cup of designated products when they come to the store to spend money during the activity with their ID cards, and give a beautiful gift while stocks last.

The theme planning scheme of the Lantern Festival in the restaurant aims at:

By holding a series of promotional activities during the festival, the restaurant's popularity in the local area will be further improved, so that customers can feel the influence and popularity of the restaurant in the local area, attract tourists and expand consumer groups, thereby well increasing our store's operating income and expanding brand influence. Do word-of-mouth marketing in the local area.

Overall content:

1, welcome Yuanxiao and enjoy Yuanxiao.

During the Lantern Festival, if you spend more than 300 yuan, you can get two tickets worth 50 yuan, and if you spend more than 600 yuan, you can get four tickets.

2, lover's glass bottle

"Special Valentine's Day, warm and sweet", on the same day, couples can give away two colored glass bottles and write a sentence to each other.

3. "If you spend it, I will send" money ""

During the activity, every customer who enters the store for consumption will be given exquisite dishes at every table!

The "wealth" that gives "wealth" is a dish, which is homophonic. The dishes presented should have a name related to "wealth" to highlight new ideas.

4. "Lantern Festival on the fifteenth day of the first month will give you delicious Yuanxiao."

On the fifteenth day of the first month, as long as you come to our restaurant for dinner, every table customer will get a delicious Yuanxiao for free. Let you feel warm on the night of the Lantern Festival.

Reunion dinner, lover's set meal

5. Warm reunion dinner

On the day of Lantern Festival, customers go to the store to spend money. The total age of customers at the table is 100, minus 10 yuan.

6. Send 30 gifts.

Theme planning scheme for the Lantern Festival in the restaurant 3 I. Activity time:

20xx March 5th

Second, the theme of the event:

On the fifteenth day of the first month of the Lantern Festival, XX catering sends blessings.

Three. Location:

XX Food City, XX Food and Seafood City, XX Food and Seafood Plaza, XX Farr Spring Restaurant.

Four. Activities:

1, on March 5th (the 15th day of the first month), each guest who comes to the store for consumption will be presented with two Yuanxiao, and business registration and financial custody will be done well.

2. On March 5th (the 15th day of the first month), chefs in various stores introduced several reunion dishes, which meant that the Lantern Festival was round and round.

3. On March 5th (the 15th day of the first month), guests who come to the store for consumption can participate in the solve riddles on the lanterns at the Lantern Festival, and the winners can get a beautiful small gift, and each table is limited to guessing a riddle.

Verb (abbreviation for verb) cooperative department:

1. The planning department is responsible for designing banners, one for each store. Content: The Lantern Festival will be celebrated on the 15th day of the first month, and XX catering will send blessings. Content: After the Lantern Festival on the fifteenth day of the first month, XX catering sends blessings, and XX catering wishes you a full moon and family reunion!

2. The number of Yuanxiao required by each store should be arranged in advance for our purchasing staff to purchase.

3. The riddles are printed and prepared by each store. Distribute crossword puzzles to the guests, put the answers at the front desk, and check the answers by serial number. )

4. When the gift shop is in solve riddles on the lanterns, it will distribute small gifts according to the existing surplus and make financial registration.

Matters needing attention about intransitive verbs

1. All stores provide relevant knowledge training for employees, and guests will take the initiative to prompt and send holiday wishes when dining that day.

2. On the day of the event, the coupon activity is only given away, and the activity of the loyalty card is normal.

Theme planning scheme of restaurant Lantern Festival 4 I. Theme of the event

A prosperous new century and a lively Lantern Festival.

Second, the activity time

20xx February 19

Three. Programme of activities

Activity 1: Celebrate the reunion, eat Yuanxiao, open the door and give out red envelopes.

During the activity, 100 customers get free red envelopes before entering the store every day. There is a free "Lantern Festival Voucher" in the red envelope. Customers can get the Lantern Festival at the service desk with the Lantern Festival Voucher+Shopping Voucher 10 yuan in the red envelope.

Activity 2: Happy Lantern Festival for seven days.

After 20% discount on normal products 100 yuan, 50% discount on cotton shoes and cotton-padded jacket products, 15% discount on special and reduced-price products 100 yuan, and 15% discount on cosmetics (supermarket products are not sold in 88 yuan 1 (participating in membership card points)). 4.50 Yuan glutinous rice balls need 1 Yuan, and 2 dumplings in 200 yuan need 2 yuan, which can only be collected once. Buy more and get more.

(Huang Baijin, alcohol, tobacco and mobile phones will not participate in this activity)

Activity 3: There will be prize riddles on the fifteenth day of the first month of the Lantern Festival! Guess! Guess!

Lantern riddles are set up on all floors to let customers in the new century participate in guessing whether to shop or not. Anyone who guesses will get a prize. Customers who guess the answer please go to the main service desk to check the card according to the number and get the prize.

Rules of the game and exchange methods:

1, the answer must be posted on the riddle.

2, according to the certificate number to confirm the rear can receive.

3. With valid documents (ID card, student ID card, driver's license, etc.). ) you must register before you receive it, and each card is limited to 3 cards.

Shop interior and exterior decoration scheme:

1, Lantern Festival Lantern Festival will print 8000- 10000 riddles;

2. There is 1 rainbow arch across the road (prosperous new century, lively Lantern Festival);

3. Layout of riddles: 10000 riddles;

4. Advertisements of TV stations and meteorological bureaus;

5. SMS (county users);

6, color leaflets 10000 copies;

7. Hanging photo billboards: 3 east, round and south gates on the first floor;

8. Movable kanban: 2 large kanban, 12 small kanban, 10 Labao;

9. The glass door on the first floor is decorated in red.

Theme planning scheme of restaurant lantern festival 5 1. Prepare all kinds of red lanterns and attach riddles.

During the festival, the most traditional program in the catering industry is solve riddles on the lanterns. Hanging riddles in the lobby and lobby of the hotel can not only attract more tourists, but also set off the festive atmosphere and stimulate customers' desire for consumption. The setting of riddles is also skillful. If the difficulty is moderate and too great, customers will often be disappointed. Too small will not arouse the customer's sense of accomplishment. It is necessary to give priority to middle and low difficulty and increase a small amount of difficulty, which can not only meet the psychological needs of high-level customers, but also make everyone happy. Of course, there are also some riddles suitable for children, because children are the core of modern families. Satisfying children's vanity will satisfy parents' vanity and greatly increase customers' sense of belonging.

Second, jiaozi gives people away.

Lantern Festival is inseparable from glutinous rice balls. Whether you like them or not, everyone will come several times. The hotel can send a bowl of steaming glutinous rice balls to each table for free to warm the hearts of customers. Selling jiaozi doesn't make much money, and it's too greasy to eat. Using it to promote sales can not only promote sales, but also enhance feelings with customers. It's really a small fight. Conditional hotels can also hold "passers-by tasting dumplings" in front of the door, which can not only increase the acceptance rate of passenger planes, but also promote themselves.

Third, enrich the variety of dishes and try to be related to festivals.

When introducing dishes to customers, you can recommend high-end dishes and dishes related to festivals, and tell the beautiful meanings of these dishes. If you add good wishes to daily dishes, it will also increase its added value.

Fourth, prepare enough drinks.

Festivals are inseparable from food, and even more inseparable from wine. Wine and drinks are essential on the holiday table. Today, when people pay attention to health, the amount of drinking may be controlled, so make a fuss about "quality" and recommend some high-grade red wine and traditional famous liquor.

5. Business hours should be extended appropriately.

During the Lantern Festival, people's night activities are generally extended and postponed. At this time, the hotel can also extend its business hours appropriately, because many people have the habit of eating snacks first and enjoying the lights before eating, so as to avoid the dining peak. Because of the large amount of activities, many people want to eat midnight snack.

Sixth, cater to the wishes of children to a certain extent.

Children have always been called the "western gods" of the catering industry, and their ideas even determine which restaurant their parents choose to eat in. During the festival, the hotel can add some elements that children like. For example, the waiter will dress up as some popular cartoon characters to greet the guests, which will definitely win the favor of the children.

Seven, attract corporate customers, increase publicity and promote corporate dinners.

Lantern Festival promotion does not need to be limited to the fifteenth day of the first month. More than ten days before and after the Lantern Festival is the peak of corporate dinners, because after about a week's work, enterprises have basically completed the personnel layout and construction of the new year, and personnel managers and office directors are also "shopping around" to choose suitable hotels, and hotels should also make some efforts to guide this demand.

Eight, guide the follow-up consumption.

The period after Lantern Festival is the off-season of hotel consumption. How to keep the operation stable during this period is a difficult problem. Hotels can take advantage of the Lantern Festival, a small peak of consumption, to give away meal coupons and use them for promotional activities in a limited time, which can not only stimulate holiday consumption, but also increase post-holiday passenger flow.