What do you mean by the characteristics of marketing methods?

Marketing methods are usually innovative. Due to the fierce competition in the market, it is difficult for traditional promotion methods to attract consumers' attention. Therefore, enterprises are constantly exploring innovative marketing methods, such as using social media and online activities to attract young people. The innovation of marketing methods can not only better convey commodity information, but also increase brand influence.

Marketing usually uses emotions to induce consumers. With the improvement of consumers' cognitive level, simple advertising language is no longer effective. Enterprises need to gain the trust of consumers through emotional marketing, and then increase sales. Through brand stories, celebrity endorsements and public welfare activities, enterprises convey product characteristics to consumers, generate emotional buzz and stimulate consumer desire.

Marketing methods usually attach importance to data and effects. The purpose of marketing is to increase the sales of enterprises, so the marketing method must have the means of effect evaluation. Enterprises need to understand the effect of different channels and consumer feedback by analyzing data, so as to formulate the next marketing strategy and improve the effect. At the same time, data can also provide enterprises with more market insights and help enterprises better locate products and consumers.