Design of Customer Relationship Management System for Real Estate Brokerage Enterprises

Design of Customer Relationship Management System for Real Estate Brokerage Enterprises

The customer relationship management of real estate brokerage enterprises is realized through the customer relationship management system based on the concept of customer relationship management and advanced information management technology. It generally consists of contract center, customer database, customer analysis subsystem and decision support subsystem, among which customer database is the core of customer relationship management and an important embodiment of customer-centered management.

The customer data database consists of real estate broker information and sales management information.

The above-mentioned customer data database is an invisible customer organization, and real estate brokerage enterprises can also establish a tangible customer organization-customer club to keep long-term contact with customers. The customer club of real estate brokerage enterprises is also called "customer club". In real estate marketing, real estate brokerage enterprises can attract customers and potential customers to join customer meetings by holding lectures, salons, forums, house-viewing and other activities, expand their influence and increase exchanges, so as to achieve the purpose of project promotion, while old customers will bring new customers to join, or bring other sales to brokerage enterprises through the patronage of old customers.