What is the difference between Marketing and Business Administration majors?

The difference is as follows:

1. The two majors belong to different departments.

The faculty to which the marketing program belongs is economic. And business administration majors focus on the word management, so generally in the School of Management and other management as the characteristics of teaching colleges. There is another way of saying that the business administration and marketing majors are included in the relationship. Because the knowledge learned in the business administration program will also include some basic knowledge of marketing.

2. The two training focus is not the same.

First, the business administration program. The major study of management, economics and business management and some basic theories. Therefore, from the courses taken in the program, you can see that the scope of this specialty is broader, and the courses taken are more, covering many courses in economics and management, so it can be said that business administration is a discipline with a wide base.

Individuals can choose to specialize in this according to their own preferences. Therefore, this major is mainly to cultivate senior specialists in business administration who have the knowledge and ability of management, economics, law, marketing, etc., and who can engage in marketing and management as well as teaching and scientific research in enterprises, institutions and government departments.

The marketing program is designed to cultivate a systematic mastery of the basic principles of management and economics as well as the basic knowledge, basic theories and basic skills of marketing.

With good professionalism, pioneering spirit and sense of innovation, capable of market research and analysis, advertising planning, business negotiation, marketing planning and sales management and other integrated marketing work, especially in the chain management and management, e-commerce and network marketing with outstanding expertise in the field of senior applied talents.

Therefore, the marketing profession is partial to the application-oriented profession. At the same time here can also let everyone out of marketing can only do sales of the misunderstanding. If you have to associate the profession with sales, then the profession focuses on the step before sales - the development of marketing programs.

Taking a product as an example, it can be learned that what the marketing profession does is not to sell existing products, but to analyze them through the market research group, combined with some other factors to design and produce products to meet the needs of consumers.

Expanded Information:

Marketing Training Requirements:

Students in this program learn the basic theories and knowledge of marketing and business administration, and are given basic training in marketing methods and techniques, and are capable of analyzing and solving marketing problems. The basic ability to analyze and solve marketing problems.

Graduates should acquire the following knowledge and abilities

1. master the basic theories and knowledge of management, economics and modern marketing;

2. master the qualitative and quantitative analysis of marketing;

3. have strong language and written expression, interpersonal communication, and the basic ability to analyze and solve the practical problems of marketing;

4. have the basic ability to analyze and solve the practical problems of marketing;

5. have the basic ability to analyze and solve the practical problems of marketing;

6. have the basic ability to analyze and solve the practical problems of marketing.

4. Familiar with China's marketing guidelines, policies and regulations and understanding of international marketing practices and rules;

5. Understanding of the theoretical frontiers of the discipline and the development of dynamics;

6. Mastering of the basic methods of literature search, data query, and a certain degree of scientific research and practical work

Business Administration Requirements:

The students of this program are required to have a good understanding of the marketing industry. p>

Students of this major mainly study the basic theories and basic knowledge of management, economics and business management, receive basic training in business management methods and techniques, and have the basic ability to analyze and solve business management problems.

Graduates should acquire the following knowledge and abilities:

1. master the basic principles of management, economics and the basic theories and basic knowledge of modern enterprise management;

2. master the qualitative and quantitative analysis methods of enterprise management;

3. have strong language and written expression, interpersonal communication and the basic ability to analyze and solve the problems of enterprise management;

4. have the basic ability to analyze and solve the problems of enterprise management;

5. have the basic ability to analyze and solve the problems of enterprise management. The basic ability to analyze and solve the problems of enterprise management;

4. Familiar with the relevant guidelines, policies and regulations of China's enterprise management as well as the practices and rules of international enterprise management;

5. Understand the theoretical frontier and development of the discipline;

6. Master the basic methods of literature retrieval and data querying, and have the ability of preliminary scientific research and practical work.

References:

Marketing Major-Baidu Encyclopedia

Business Administration Major-Baidu Encyclopedia