Cultural Fair in Shootang Craft City

Creating Shenzhen quality, Shenzhen gifts first:

Let Shenzhen gifts become China's "first choice for shopping"

In the city, the district government's correct leadership and careful guidance, in the community's extensive support and participation, in the host and organizer of the parties *** with the efforts of the seventh Cultural Expo shootgang Crafts and Gifts City Branch, a complete success. Now the main situation is reported as follows:

I, industrial content.

Shaogang Arts and Crafts City engaged in high-end arts and crafts industry is the core layer of the cultural industry. Shootgang Arts and Crafts City features, highlights, is the domestic leader in the same industry, has a certain influence in the international community, innovation, creativity, filling a number of Shenzhen cultural industry gaps.

(1) Zhaogang Crafts and Gifts City not only hosted the branch, but also participated in all aspects of the Fair.

1, Shooting Crafts and Gifts City is the only consecutively won the Fair "Outstanding Organization Award" and "Outstanding Display Award" two awards.

2. The Craft & Gift City successfully hosted the seminar on "Arts & Crafts Creativity - Challenges - Leaps and Bounds", and it was the only venue that hosted the supporting activities of the main venue.

3. Together with relevant associations, the city successfully hosted the "Shenzhen Gift Design Competition", which was the only branch venue to host the important activities of the Fair.

(2) Shooting Crafts and Gifts City, together with the relevant associations, successfully organized the "Jewelry Expo". This is the first international, professional, large-scale home accessories exhibition.

(3) The city took the lead in putting forward the theme concept of "Shenzhen Gifts", which was considered by experts as a possible milestone in the development of Chinese tourist souvenirs.

(4) The city cooperated with the relevant units to establish the "Australian Shenzhen Crafts and Gifts Exhibition Center" in Sydney, Australia, which is the first large-scale permanent exhibition hall named after Shenzhen and the first large-scale permanent exhibition hall specializing in Chinese handicrafts and gifts in foreign countries.

(5) Shotgun Crafts & Gifts City is the only "China Crafts & Gifts Industry Base - Exhibition & Trading Center" in China, the only "China Home Decoration Purchasing Base" in Shenzhen, and the only one in Shenzhen to be awarded the title of "China Home Decoration Industry Base" at the same time: "China's home accessories industry leader" and "China's home accessories industry, the best demonstration of the outlet" of the unit, is the only Shenzhen handicrafts, home accessories category "60 years of new China - influence China's top ten brands of Shenzhen Professional market."

Second, the recruitment and exhibition work

Shaogang Crafts and Gifts City has a total floor area of 300,000 square meters. The exhibition of 105,000 square meters, the exhibitors store (booth) 945, participate in the exhibition of international, national, provincial important institutions, large companies, leading enterprises **** 176, covering a variety of categories of professional exhibits up to more than 80,000 pieces, of which, many of the debut of the creative boutique dazzled, dazzled.

Shaogang Craft & Gift City has a large exhibition area, a large number of exhibitors and important enterprises, professional, rich and innovative exhibits, and a large number of exhibitors with higher visibility at home and abroad.

Third, the investment promotion work

This branch exhibition during the invitation of 100,000 professional visitors to visit the venue, including 1,500 overseas professional visitors, they include, professional buyers from the industry, cultural celebrities, large-scale cultural enterprise groups and financial investment institutions in charge. And the mobile audience at the exhibition site is countless.

Fourth, the organization and management

(A) first-class exhibition venues, fine exhibition layout

Shaogang Crafts and Gifts City during the Fair, inside and outside the exhibition halls, the surrounding streets will be arranged inside and outside, colorful balls, rainbow gates, etc., and organization and arrangement of branch of the cultural and artistic performance activities. It creates a strong and pleasant festive atmosphere.

And in the main venue of the Expo located in the Convention and Exhibition Center, Shooting Gifts City also set up more than 200 square feet of specially installed booths. The overall design of the booth is beautiful and generous, effectively highlighting the information and branding effect of the Shenzhen Gifts Competition. The main display center of "Shenzhen Gift" entries in the booth was full of various kinds of high-quality products representing China's top craftsmanship level and new design concepts. Under the reflection of Chinese lights, it was even more beautiful. Visitors were attracted to stop and marvel. The representative stalls of the selected organizations in the city of crafts and gifts in the shoots, with the distinctive artistic style, sophisticated and practical quality products, also attracted a large number of visitors, directly resulting in gratifying economic benefits to the exhibitors and merchants are very satisfied.

(2) Publicity and promotion efforts, a wide range of influence

From December last year to April this year, Shooting Crafts and Gifts City spent millions of dollars in publicity, is the most invested in publicity costs of all the venues. Through newspapers, radio, television, network, association journals and documents and other carriers, designed to carry out a variety of forms of publicity and promotion, mass interaction and cultural events, the process of organizing the branch of the city into the process of the masses to participate in the gift of creativity, to promote the development of the gift industry, enjoy the fruits of the process of the gift of the Cultural Expo branch of the city of bamboo shoots as a real "! Rituals and arts event, public festival, tourism hot spot". Attracting Chinese and foreign merchants, professional audience, social audience and tourist audience to participate widely, pulling the consumption of gift art, forging the brand of gift art, discovering the business opportunities of gift art, cultivating the market of gift art, and maximizing the social impact of the Fair and the shoots in the area.

(3) Large scale of the venue, area business participation

Shangang Crafts and Gifts City venue itself has a large area of more than 100,000 square meters of venue area as well as tens of thousands of square meters of ancillary services for the exhibition of the high level, large-scale exhibition to provide a solid guarantee; at the same time, in order to mobilize the business of the area of the Shottegaung area, the arts and crafts industry to participate in the Shottegaung Arts and Crafts City joint Shenzhen Special Administrative Region Newspaper, Shenzhen Arts and Crafts Association, Shenzhen Arts and Crafts Association *** with the organization of the "Shootgang International Arts and Crafts Shopping Festival" activities, will gather dozens of stores, thousands of crafts brands to participate in the home for consumers to serve a feast. The activity integrates the effective resources of the business district and activities, and will drive the area *** with the participation of the Fair, *** to enjoy the rich fruits of the cultural economy.

(4) security in place, humanized hospitality services, supporting services

To ensure the smooth progress of the activities of the main branch of the Fair, shoots Gang Arts and Crafts City has done a lot of work on security measures. Mobilized a large number of well-trained security guards to carry out on-site work maintenance, group formation, the responsibility of implementation to the individual. The successful organization of the exhibition activities was strongly guaranteed.

Shaogang Crafts & Gifts City provides humanized reception services to ensure that every visitor to the venue enjoys attentive service. The city has set up exhibition area, negotiation area, leisure area, e-commerce center, consulting center, providing translation, communication, banking, transportation and other services. The professional knowledge and reception service training for the staff of the city improves the comprehensive quality of the staff to meet the needs of international conventions and exhibitions. Shooting Crafts & Gifts City prints promotional materials in English, Japanese and other different countries' languages to facilitate foreign businessmen's understanding of the branch and its products.

(E) Supporting activities are colorful and highlights are frequent

During the Fair, 18 supporting activities were held in Shooting Crafts & Gifts City, all of which were wonderful, adding colors of rituals and cultures to the Fair, and attracting active participation of experts, merchants and citizens, and achieving good results.

Fifth, the results of the exhibition

Shaogang Crafts and Gifts City, the current main and sub-field transactions strong, the audience visited a large number of, especially the sub-field benefit results are obvious. This session of the city of crafts and gifts in the bamboo shoots over 11 days *** realization of the turnover of 480,275,300 yuan, of which 1.9 billion overseas turnover, project financing amounted to 1 billion. Compared with last year, a steady growth has been realized. According to statistics, the branch completed a total turnover of 480,275,300 yuan, the audience size of more than 100,000 people, including domestic professional audience of more than 30,000 people, 1,500 foreign visitors, general audience of more than 80,000 people, participating in the meeting of 176 groups. The direct economic benefits and cultural dissemination effects are satisfactory.

Because of the early action, fast action and sufficient preparation, the city realized a double harvest of social and economic benefits. On the opening day, it signed more than 1 billion yuan of purchase and sales contracts with foreign investors; the audience size of more than 60,000 people, including 1.38 million domestic professional visitors, 2,053 foreign visitors, 4.58 million ordinary visitors, 171 participating groups.

Shaogang Crafts & Gifts City planned and organized the "30th Anniversary of the Establishment of the Shenzhen Special Economic Zone Crafts Souvenir Design Competition", which was highly evaluated by the leaders of the city and the district and the selection of China's top 30 enterprises in the cultural industry sponsored by the Central Propaganda Department, the Chinese Cultural Industry Investment and Financing Forum led by the Ministry of Culture and the Chinese New Media Film, Television and Animation Forum led by the State Administration of Radio, Film and Television. China New Media Film and Animation Festival, China Digital Publishing Summit Forum, etc., together with the organizing committee of the Fair into the heavyweight, national supporting activities, in order to promote the Fair to the high-end.

Shaogang Crafts & Gifts City is the most popular venue with the most media attention and coverage. According to incomplete statistics, there are more than 100 articles and 80,000 words of original reports in the public media, which are dedicated to and mainly report on the Crafts & Gifts City branch, and have been reprinted repeatedly with favorable comments.

The exhibition, trade, forum and other activities of the Bamboo Shoots Crafts & Gifts City Branch were of high specifications and were well received by the mainstream media and all walks of life. The exhibition, trade, activities organized by the relevant authoritative industry organizations and cooperation, the height, depth and breadth of the activities are very prominent and influential. Among them, the "Shenzhen Gift" Design Competition led by Shootgang Crafts & Gifts City was reported by Shenzhen TV, First Site, SAR Business Daily, Shenzhen Gold News, Shenzhen Evening News, Shenzhen Special Zone News, Shenzhen News Network and other mainstream media, with good social response and great influence. Shooting Crafts and Gifts City Branch no matter from the economic benefits, industry-driven benefits or social benefits, all for the overall effectiveness of the Fair to make an important contribution.

In the future, the city will continue to serve consumers in good faith as the principle, constantly strive to improve and improve, sincere respect for consumers, and strive to make consumers in the mall's high-quality shopping experience to obtain a material and spiritual practical satisfaction. To move good cultural concepts to guide enterprises in the area of cultural industries and a broader platform to develop and forge ahead, go all out, do steady work for the intensive development of this industry, for the enhancement of the scientific and technological content of the industry, to make shoots in the city of handicrafts and gifts to make diligent efforts and contributions. And through the cultural area platform, through the Arts and Crafts City, this high-quality business platform, through the fair this international brand platform, hand in hand with more industry elites, development and use of more and better cultural industry resources, with a strong rapid market response, to find better production resources, develop more display trading resources, expand better sales channels, the full realization of enterprises, areas and regions The breakthrough of the cultural industry, metamorphosis and development.