How to do leaflet design - How to design leaflets

Teach you how to design leaflets?

1, open photoshop, will look for online material dragged into the software.

2, a little adjustment, in the left toolbar to find the "text tool", will need to play the word up.

3, click on the upper menu bar of the file button, find the export and click.

4, and finally click on the fast export to PNG can be.

Extended information:

The main festivals of the year is the best time to do leaflets, such as: New Year's Day, Spring Festival, Dragon Boat Festival, Mid-Autumn Festival, Children's Day, National Day, Christmas and so on. Leaflets and merchandise price cuts and special sales, limited time rush, touch the color, lottery, tasting, contests, etc. are important promotional activities in the mall.

1, in the production of leaflets, the color of the collocation should be bright, and in line with the positioning of the product. Color collocation should be able to attract consumers, which can arouse the interest of consumers, prompting them to read further. The choice of color needs to be matched with the product, pink cake, with the background color should also be relatively fresh, if you choose some of the brighter or stronger colors, it will look out of place.

2, leaflet design to highlight the key information, in the design of the leaflet, the information is very important, because it is to help consumers understand the product, strengthen the focus of the desire to buy. Generally speaking, reading a leaflet takes a few seconds, in such a short period of time to attract the attention of consumers, you need to control the content, highlighting the key information. In the design of the leaflet, you can change the font, font size and text color to emphasize the text information.

3, the following leaflet, although the background is more complex, the use of more dazzling red, but relatively, the text part of the contrast is more obvious white, and the text is very large, and the use of graphics will be a great deal of non-stop labeling out, you can let everyone see the key information at a glance.

4, in the leaflet page layout, according to the visual habits of people to arrange, such as the most important information to be placed in the middle of the leaflet or in the upper, the rest of them can be in accordance with the order from top to bottom, from left to right to layout.

5, white space is very common in graphic design techniques, it is more artistic, can leave space for everyone to imagine. In the leaflet design, appropriate white space, you can enhance the style of the leaflet.

How to design a leaflet

No matter what kind of commercial design, its ultimate goal is to help customers market products, promote sales, otherwise the beautiful design is meaningless. In this article, we through a few low-cost leaflet design cases to explore how to make the design of the information more effectively conveyed. Some of the basic principles involved are suitable for any design project. First, the leaflet design points 1. First set the scene if you imagine a leaflet as a play, then the paper is the stage. And theater, the role of good advertising is to let people's attention is focused on your product. Because the background of the product picture is relatively dark, then the background of the leaflet is also dealt with black with it, OK, the stage has been darkened, waiting for the show to begin. Of course, the background is not necessarily black, but processed into black is the easiest way to form a dramatic atmosphere. Add a very thin border, you can think of it as a curtain, to guide the reader's eyes to the center of the content. This wire frame must be very thin, if too thick and too bright will distract the reader's attention. 2 to push the product to the front of the page will be placed in a conspicuous position on your products, just as you greet friends at home in the backyard to eat barbecue, you will be the same will be placed in the yard of the conspicuous place of the same table and chairs, so that every guest can see and touch. Product images must be clear, in-kind photos are the most appropriate, general manufacturers to provide photos of higher quality, such as the example of the photo, you can try to manufacturers to obtain. If not, then ask the photographer to take a high-quality photos of the product, which may cost more, but remember: if customers can not clearly measure the product, they will not pay. Maybe sometimes you have an impulse to add some special effects to the product picture, wait! In a product leaflet, the product is the focus of the need to show, do not be clever to engage in some tilt, deformation of the effect, which will appear to be flashy; do not make the photo too small, that customers will pick up a magnifying glass to study carefully; not to be like a poster cropped picture, the customer will only ignore the product itself, or even think you want to deliberately hide what. 3 plus the title of the product once displayed, the following should be added some text to more detailed information. The following should be added to some of the text to more detailed description of the product, introduce some of the advantages and uses that are not immediately apparent. Customers like to experience a variety of new products, if you imagine customers as a very eager to learn more about the audience, then you can write a good promotional title. Imagine if you were introducing this product to a good friend, which aspect would you introduce first, starting with the most exciting part. In this example, the furniture looks like it's made of rattan, but it's actually fiberglass and very sturdy, and that's the feature. If you want to promote is a screwdriver, bath towels and other general merchandise, then think about what your product is the most favorite, why customers want to buy them, and then expressed in words. Rule 1: short title is more appropriate. We usually speak, if a person to say a sentence on each of the more than 20 words, will only make the people listening to go crazy. Customers may like your products, but you can not stand this nagging. The same words, a hundred kinds of say, it is best to find a most concise, accurate statement. Rule 2: Do not yell some flashy slogans. Strong twisted melon is not sweet, shouting these slogans can not help you sell things, you will be because of some kind of car claiming that they are on behalf of the "new man" to buy it? No, you buy a car because it looks beautiful, authentic workmanship, affordable or just to meet some of your needs. 4, the following plus text description when you write your text description, remember: the customer will only be able to find some of the information he is interested in when it will be reading it, so you write when you must find the customer's point of interest. A good look at your product, think about what information can let customers know more about it, and what details can be emphasized, but also can suggest what good use, with this information, customers are more likely to pick up the phone to order. Rule three: the customer is God. Customers are always the first, you can only stand aside. Only customers out of money to really buy your products, the world is good, otherwise everything becomes meaningless. You have to respect the fact that a good advertisement should accurately reflect the real advantages of the product, the text is not in defense of the product, but to strengthen this fact. If you think a customer will buy your product for no reason at all, you're just daydreaming. What kind of font to choose 1.Times font is a good choice. These traditional fonts give customers a sense of trust, and the plainer fonts make the product more noticeable. Headline and text phase of the font must match, but the spacing of the characters to deal with a little more compact. Times, Century, Garamond, Caslon these fonts are good choices. 2. BauhausHeavy font. Bauhaus style decorative fonts are not very suitable, this is a heavy font, the decorative nature of the overall page is a little too eye-catching, will allow readers to ignore the product itself. This type of font used in the poster is more appropriate, rather than used in product advertising leaflets. 3. SnellRoundhand and FuturaHeavy font with. This choice is very good, elegant font style at the same time also with the meaning of the text itself, the title of the "WicherBeautiful" (beautiful rattan weaving) of the font is very beautiful, and "Fibrglassstrong" (hard). "(hard tempered glass) of the font is very strong, the characteristics of the font with the literal meaning. Generally if the font is very eye-catching or very stylized, this typeface and the link between the text will be very obvious, remember: our purpose is to highlight the characteristics of the product.

How to design a leaflet

1. Enter the content of the poster. For example, the production of an electronic product promotional posters. Create a new blank document, type "electronic digital products promotional posters", click Start - paragraph - center, first set up a good title, and save. Click the office button, select "Save As" click to save the format and location.

2. Enter the text description of the promotional products. After the end of the previous step, press the enter key, change to the next line, which will be inserted in the middle of the insertion point, press the backspace key (backspace) will be inserted into the current line of the insertion point to move to the left end of the most, and then enter the contents of the poster.

3. Set the poster content format. After the content needs to be set after the need for fonts and paragraph formatting, the period of beautiful and decent. The title is set to italics, four, blue. After setting up the following text, select the following text, click "Start" "Paragraph" "Bullets", set the text font into bold, red, tilt.

4. Set the text, ready to insert pictures. Click "Insert" illustration inside the "picture" pop-up dialog box, select the ready picture. This may quote the picture size and other reasons will affect the text format, and then adjusted later. The same in the insertion of other product images, and so on.

5. Set the format of the picture. Pictures inserted, often do not meet the requirements, according to the specific circumstances of the formatting; first of all, set the size of the picture, the picture may be a lot of blank space around, we click the "Format" to select the size of the inside of the "Crop" button. Cut around the blank area, the same way to cut other pictures around the region.

6. This step sets the text and picture of the relationship. Select the first picture, click "Format" to select the arrangement of the "text around", from the pop-up drop-down menu, select "around", in accordance with the same method to set up other pictures. Set up, drag the picture to the appropriate location, the picture and the left side of the text alignment.

7. In order to get a more beautiful poster, the title is set to art. Select the title, click "Insert" to select the text inside the "Art Word button", here choose style 17, after the pop-up dialog box, the text should be the title, directly click OK.

8. You can also set up a horizontal line between the title and the body. Click the end of the word of art, press the enter key to start another line, click "Start", select the paragraph inside the "border and background", pop-up dialog box, select the lower left of the "horizontal line "button, from which to choose a horizontal line style.

9. Now do the final adjustment. The picture to adjust the appropriate size. Do a page background, click "Page Layout" to select the page background inside the page color, from the pop-up dialog box, select the "fill effect" command, and then click "Texture" option, according to the favorite choice. option, according to the favorite choice.

10. After some of the previous operations, you have completed the production of a poster.