What are the three basic types of advertising design purposes?

Knowledgeable marketers know that the purpose of advertising is to serve products and promote product sales.

And more than 80% of people engaged in advertising in China don't understand this truth, and regard them as narcissists who want applause and show their elegant temperament.

The purpose of all marketing means is to serve, promote and sell products. As one of the marketing methods, advertising can't get rid of this attribute.

Advertising goal refers to the purpose or effect that advertising activities need to achieve. The primary task of advertising planning is to make clear the goal of advertising activities. The advertising target must be determined according to the target market, market positioning and media combination of the brand. Advertising objectives set the direction of advertising activities, and other advertising activities, such as advertising expression, media selection and combination, should be considered around advertising objectives.

The ultimate goal of achieving advertising goals is to achieve marketing goals. Therefore, when determining the advertising target, the advertising target should be linked to the marketing target. Different marketing objectives have different specific advertising objectives. According to this, some people divide advertising goals into brand creation goals, brand protection goals and competitive advertising goals; According to the different stages of the product life cycle, some people divide the advertising objectives into the objectives of providing product information, persuading consumers and reminding consumers.