What are the advantages for enterprises to build mall system in e-commerce era?

Recently, the development of domestic e-commerce platform has opened a new chapter, and a new wave of live broadcast with goods has risen rapidly. The live broadcast industry is gradually moving closer to e-commerce, becoming more commercialized and diversified. In the past, most merchants in jewelry, jade, gold and other categories stuck to traditional store channels for sales. However, driven by new modes such as e-commerce and online celebrity live broadcast, many online channels have surpassed stores in one fell swoop and become the focus of sales growth.

Why does online mall system have so much energy? What are its advantages?

At present, there are many mall system in the market, each with its own advantages. The popular independent mall system are b2c mode and b2b2c mode, such as shop++, hishop, etc. By comparison, I summarized its advantages as follows:

First, strong autonomy.

Opening stores on Taobao and JD.COM third-party platforms has great limitations, which will be restricted by various rules of the platform, which is not conducive to the long-term development of enterprises. Independent mall system has a high degree of autonomy. From the framework layout to the layout design, the mall platform is not restricted by the supervision of third-party platforms and operates independently, allowing enterprises to make their own malls and make their own decisions.

Second, high security.

Generally speaking, software developers will introduce many security technologies according to the actual needs of customers, such as data backup, file upload type restriction, mall user rights control mechanism and so on. Through these functions, the security of independent mall system can be better maintained.

Third, the function is perfect.

The function of independent mall system is mainly divided into two parts. Part of it is user-oriented, including online registration, shopping, order submission and payment. The other part is mall management, including commodity addition, deletion, inquiry, order management, operator management, registered member management and so on. Whether the function of independent mall system is perfect, practical and simple is the biggest test for independent mall system.

Fourth, resource integration.

There are two main reasons why traditional shopping malls do poorly in resource integration. On the one hand, they don't realize the importance of merchant resource integration, on the other hand, they also lack real systematic strategic planning and necessary technical means. Independent mall system can effectively integrate the resources of enterprises, make the information layout of merchants more extensive, improve the distribution system, and make the overall supply chain management more mature.

Fifth, strong interaction

Through the online shopping mall, consumers can easily enjoy the one-stop customer experience from product consultation, ordering, payment to receiving goods without leaving home. In order to enhance the interactivity of e-commerce platform, independent mall system can also provide three interactive channels: online consultation, telephone consultation and online message leaving. Consumers can freely choose their own ways to communicate with full-time customer service staff, and the interactivity has been significantly improved.

To sum up, building an independent mall system has many advantages. Therefore, enterprises with this consideration can start decisively, follow the trend of e-commerce, and follow the trend, which will definitely get twice the result with half the effort.

Building a shopping mall, building a shopping mall e-commerce