The Distribution Channel Model of Perfect Diary

Using online channels to accurately locate the target population, we opened distribution channels and online stores mainly based on WeChat applet to jump to JD.COM and Vipshop to sell products, and opened more than 200 offline experience stores.

Convenient demand makes the post-90 s more willing to choose online purchase mode. Therefore, the online channel has become the first choice for the perfect diary of new domestic cosmetics brands. With the deepening of mobile social interaction, Little Red Books, which are mainly used by the post-90s and post-90s new generation women, have sprung up as an excellent marketing channel for the perfect diary, so Little Red Books have become the first drainage position for the perfect diary. In addition to the little red book, Bi Li has also become one of the important channels of perfect diary marketing.

Brand performance:

Perfect Diary was founded on 20 17, but in just three years, Perfect Diary rose rapidly and became a powerful new generation in the beauty industry. It adheres to the brand attitude of pursuing perfection, expressing oneself, exploring imagination and embracing diversity, which is very in line with the pursuit of today's young people-perfection, individuality, tolerance and daring to try. It redefines beauty products and opens up a broader market space.

Often cooperate with major fashion weeks, walk in the forefront of fashion and lead the trend development, and also win many honors, such as "Creative Cross-border Strength Award", "Best Eye Shadow Award of the Year" and "Popular Out-of-stock Mascara". From an obscure small brand to a well-known big brand.