10 Domestic Variety Program Promos Not To Be Missed, The Copywriting Is A Big Plus!

As a preview promo for a variety show, not only do you need to attract viewers in a limited amount of time, but the copy inside is also crucial, representing whether or not you can present the program's values and points of interest properly, and the words that have been accurately refined will often be the first shot that strikes the curiosity of the audience.

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What kind of person do you want to be in the future?

What do you mean,

Can't I be myself?

In order to move forward,

one must first forget the past

Feet, which will take you anywhere in the world

Why is there a desert?

To find the deep well in the heart of gravel

Why the jungle?

For the heatwave-like rainstorms

In search of the long-lost earth

How many wastelands are there in the world?

How much can people not understand?

I've heard that

sad people like to watch the sunset

but the sunrise always rises like a knife

The greatest luxury in the world

is the human relationship

I hope that someday

I won't have to laugh to be happy

This is a story of searching

It's This is a story of love

What we love is not danger

but life

As far as we can go

60,000 kilometers and 27 days

Love is like a teenager

A large-scale celebrity self-help travel reality TV show from Mango Channel. --The third season of "Flowers and Teenagers" is already in its third season this year. In addition to the renewal of the stars, how to continue to maintain the freshness of the program and strengthen the core values of the program is the most difficult problem that needs to be tackled in the pre-promotional video, and this promotional video definitely does not dishonor the mission, not only will the entire journey will arrive at the destination in order to Not only does it seamlessly connect the destinations that will be reached throughout the journey in the form of "reversing heaven and earth", but also the few strokes of copywriting have undoubtedly become the biggest eye-catching strokes amidst the ever-changing scenery, and all of these "stepping on the reality and digging into the delicate" copywriting are all from Mango Channel's royal copywriter Wu Mengzhi, which gives more meaning to both travel and life. The newest addition to the list is the newest addition to the list, which is the newest addition to the list.

Two: Seeing Words as Face

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We miss the tradition of letters that have quietly gone by

We linger on the time that those feet and inches of heart carry

Seeing Words as Face

Eight: The most popular celebrities

The most important thing is that they have the right to be seen in the world. The most popular celebrities

12 heartwarming meetings across time and space

Bringing you back to the historical scene

Experiencing the years of mountains and rivers, love and hate, life and death, and the change of human feelings

The whole network recommended

100 most touching personal letters

End of the year sincere dedication

Purely beautiful web series Seeing Words as Face

"Seeing Words as Face" is kind of injected into this year's program, which is the most popular one. The first and only seasonal celebrity letter-reading program in China, "Seeing Words as Face" is the first and only seasonal celebrity letter-reading program in China. Maybe it was because of the word-of-mouth explosion only after the start of the broadcast, at that time this preview promo had not attracted too much attention, but in retrospect, it also has a distinctive flavor.

The Reader

Twenty-one years seems to have come to a certain point

I finally have such an opportunity

to do a program I want to do

I'm very thankful to my parents, who let me know

we do not just live by eating

we do not just live by eating.

We need something else to nourish us besides eating

We need something else to make us grow, expand, and become more perfect

We read to meet a better version of ourselves

There's a line from The Shepherd's Progress

When you really want to do something

The whole universe will unite to help you.

The Reader

is us reading aloud

we read the world to everyone

At this moment, my heart is full of longing

and sometimes it's beautiful to think about it

in the midst of all kinds of conflicting thoughts

I'm ready for the first big decision and adventure in my life

In the clear-flowing web series "The Shepherds Fantasy," I've been working on a series called "The Shepherds Fantasy," and I've been working on a series called "The Shepherds Fantasy. p> After the popularity of the online variety show "Seeing Words is Like a Face", CCTV has also launched a similar type of TV variety show - "The Reader", also known as "The Reader", which is also known as "The Reader", and its preview promo is as low-key and simple as the show, which is from the perspective of the host and producer of the show, Dong Qing, who conveys the most realistic and real emotions in the most down-to-earth words. From the point of view of the program's host and producer, she conveys the truest emotions in the most down-to-earth words. The promotional video is based on her personal charisma, and with no pretense of graphics and copywriting, it presents Dong's daily life as a reader, and reveals that the program belongs to every person who desires to read aloud.

Four, Xiao said 2017

The road has been traveled for 48 years

The direction is more than one side

Clothing Preferred black

Inside, but still a young man in this world

Passport 48 pages

But each end point deserves a thousand praises

The journey is about The world is still a big place in 2017

Big enough to be "Xiaoshan"

Listen to the music of the world with "Xiaoshan"

Xiaoshan is a program tailor-made for Gao Xiaosong, and after nearly three years off the air, it's finally on this year's show. After nearly 3 years off the air, the program finally returned this year, which can be said to be the first time in a long time. This wave of promotional videos is also quite rich in Gao Xiaosong's personal colors, the entire film is in Gao Xiaosong's preferred black as the main color tone, and Gao Xiaosong is the only photographer, and the picture is clean and sharp without any text, only by Gao Xiaosong's highly recognizable voice dictating the text, short and powerful and minimalist picture complement each other, so that people will understand his life in a second! The newest addition to the list is the newest addition to the list, the newest addition to the list, the newest addition to the list, the newest addition to the list.

V. Happy Man

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Not to be taken lightly by the mainstream is my attitude

Not to give in to obstacles

Because the world is progressing

Chasing after the wind and the waves, as well as with me

To take over the Zhangyang take over the world

To take over the Zhangyang take over the world.

To take over the show, to take over the unknown

Because the sound needs to be free

To break the label, to embrace the controversy

To stay true to myself

C-pop, it doesn't stop there

That's my gift

That's why I'm here at this moment

To follow my heart and my voice

And you, follow me

I'm here with the dream, and the voice is here with me.

Happy Male Voice

Happy Male Voice

Happy Male Voice is a stage for new generation of grassroots music stars, and the latest season has invited Huang Zitao, a controversial fresh meat, to be the spokesperson. The cool and flamboyant images with the wild and uninhibited text all show that the program is trying to convey the young generation's attitude towards music, and that the road of chasing the dreams of the youth is always full of thorns, and that only by sticking to oneself can one step forward to one's own life. Only by insisting on oneself can one step out of one's own piece of heaven and earth, and the spokesman Huang Zitao is the best proof, which is really very tugging and useful for the young audience.

Six, the sound of dreams

Legend has it that in the world of music

there are five guardians who have been passed down from generation to generation and have been around for thousands of years

Beacon Fire

It's not the rebirth of the Bird of Prey

it's the opening of a new life

In the song of the high pitched joyfulness

there should be a fervent fantasy of your own

Pour on the soul.

The faith that never fails

Is the future that I can trust

I'm waiting for your song

To be heard with me

I'm looking forward to joining forces

To be the king of the world of music

They're the mountain you can't climb, the ocean you can't cross.

But they are also your stars in the dark night

We will be your bridge over the mountains and the sea

We will be your wings for the future

This stage is about to blossom for you

With your voice, you will be able to win the applause of the whole world

Zhejiang Satellite Television is considered to be the best TV station in the world besides Hunan Satellite Television, and it is the newest music program "The Sound of Dreams" which is the most popular. The latest music program, "The Voice of Dreams," can be said to be a combination of "Singer" and "Happy Boys" into one, with the dream as the cornerstone, so that vegetarians and celebrities compete on the same stage. This preview promo presents five groups of celebrity mentors in a cartoon style with Chinese elements, accompanied by a domineering copywriting, which is full of appeal and lifts the audience's spirits.

Seven, run for it

(Deng Chao & Zheng Kai)

May have suspected

Life is not fair

Where was born

Poverty or wealth

You simply do not have a choice

(Joey Wong)

I'm not tall

I'm always overlooked

I can't be the main character no matter how hard I try

(Diligaba)

When I first came here, I always felt like

everyone was waiting to see my jokes

(Luhan)

I keep practicing every day

just for a

chance to show my talent

I've never seen a place like this before

I've been able to show myself. (Chen He)

You can't be a genius just because you want to be one

But as long as you take the first step

it's never too late

(Li Chen)

I want to change

I want to be better, to be stronger

and to impress everyone

except me.

No one can beat me

How do you know if you can or can't if you haven't tried

I like to prove them wrong

So what if I fall down, so what if I cry

With me by your side, what are you afraid of

Nothing's impossible when you're running hard

Together, anywhere is a starting point

Come on. I'm not going to be able to do that!

From "Runner Brothers" to "Runner Runner", the promo for the new season is quite heartfelt, even though there has been no end to the vitriol. The clip is very special, intertwining the participating stars with the general public, telling what every ordinary person wants to do or is afraid of in the mouths of the stars, and encouraging everyone to come together and run with perhaps too much chicken soup, which is quite inspirational.

The Real Men 2

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From the first day of being an actor

I knew I could be any character

Praised, or questioned, don't care

This time, maybe it's the superheroes who are the most important.

This time it may be harder than you can imagine

But I'm not afraid, I'm not just talking about it

I'm the Air Force, I'm Yang Mi

I'm the king of freestyle

It's very quiet in the water

There's only one voice

To win, you have to win

This time, I'm leaving a familiar place

Challenging myself to do something different

I'm not sure if I want to do this, but I know I can do this.

I'm an Air Force recruit, I'm Sun Yang

Flying seems to be my daily routine

From one city to another

I've long been used to days on the clouds

But I never imagined

I could put on the uniform I fantasized about when I was a child

And once again, I'll skim through the sky

I'm not sure if I'll ever see the sky again, but I'm sure I'll see the sky again. I'm an Air Force recruit, I'm Tonya

It's not like I haven't flown before

I've dunked basketballs, I've bounced off the walls

I've walked over walls in the movies

But this time, I'm fighting to fly even higher

I'm a new Air Force recruit, I'm Chiang Jin-ho

Every time I look up to the sky, I feel like I'm just out of reach

But I never touched it

I never thought I would.

I came here

to see the star of my dreams

Yes, the soldier I love

This time, what light will I see when I put my best foot forward

I'm an Air Force recruit, and I'm Shim Mong-hak

My world is either black or white

There's no gray area in between.

I'm not good with words, but I can only sing my true self through music

I don't care about controversy, I don't care about rumors

This time, I'm looking forward to reaching the sky

I'm an Air Force recruit, I'm Huang Zitao

As far as I can remember

Every leap I take

is meant to overcome my opponents

No matter if I'm an athlete or an actor

I'm not a man of the world. Actor

This time

I know that my biggest opponent is myself

Waiting for me

A leap in the air

I'm an Air Force recruit, I'm Zhang Lanxin

Before this

I'm a village chief of children

I've told a lot of other people's stories

Now I'm going to write my own

A different kind of self

I'm going to write my own story

I'm going to write my own story. p>

A different kind of self

What the village chief can do

You can do it too

I'm a new recruit in the air force, and I'm Li Rui

This promo for "Real Men 2" is quite luxurious, with each of the eight stars shouting out their own personalized recruit manifesto, and the images and copy are full of energy. Each one of them previews the self that will be transformed, so that people can feel the passion of "stepping forward" through the screen, and it can be said that the sense of rhythm and force are mastered in the right way.

Nine, high-powered Junior League

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What is Junior?

The teenager is the God, the will, the intention, the soul, the spirit.

A good bow is difficult to open, but it can reach high into the depths.

The wind is unstoppable, but you can sail through the waves.

The young man is like the wind, bending the bow and drinking the feathers.

Perseverance and perseverance are the key to success.

Teachers are tireless, and poetry and etiquette are passed on.

Young people are like poets, painting water with feather fans, and the wind and clouds can be expected.

We do not differentiate between affinity and affinity, and we do not differentiate between noble and lowly.

A break in the law, open and clear.

The young man is like a light, with the pen as a sword, the flame is the same light.

The greatness of the sky, the benefit but not the harm, the invincible, the warrior.

The young man is like a warrior, his teeth are like a sword, and his virtue is clear.

The unexpected is better than the dragon.

The young man is like a warrior, with a sword in his teeth.

The young man is like a tiger, fierce as a unicorn.

Teenagers are like tigers, fierce as unicorns, and they can cross the border.

The falcon tries its wings, and the wind and dust open and close.

I am a young man in China, and the sky is not old.

I am a young man in China, and my country has no boundaries.

We are a high-powered youth group.

I have to say that this promo is really quite amazing, not according to the set of cards directly introduce the five red fresh meat, but with the traditional Tao, law, Confucianism, military, ink, the essence of the hundred to interpret the five teenagers. The use of the literary style of the text is also very intriguing, not only is not the least bit obscure and difficult to understand the feeling, but instead a simple and powerful text depicts the spirit of the spirit of the young people and the bones. And precisely because this promo to the viewer to create a sense of the ancient style of teenage vision, did not reveal the content of the program, it is no wonder to attract a lot of people to go to see the official program feel that the goods are not the right board, to say that it is the positioning of the wrong it, or just to achieve the purpose of eye-catching it, it is really hard to say.

Ten, we are seventeen

Seventeen years old, I dreamed of riding a motorcycle and going on an adventure

Seventeen years old, I want to go camping

Seventeen years old, my dream is to taste the world's food

Seventeen years old, I want to chase the schoolgirls

Seventeen years old, I dreamed of becoming a kung fu master

"Against the clock", gathered 6 male stars embarked on a journey back to youth. The promotional video is full of the "ridiculous" dreams of the boys, the picture and color scheme have a full sense of age, a kind of nostalgia to go back to the past and fantasize about the future, and the text is also closely linked to the connotation of the program, "youth, dreams, travel" and other essence of the program into it! The program's content is also closely related to the content of the program, incorporating the essence of the program, such as "youth, dreams, travel" into it, so that the audience knows what to watch.

Each promo contains the creator's deep feelings for the program's creation, as well as the audience's expectations and emotional transfer, the promo's wonderful or not, especially the copy's precision or not, although the program's ratings after the decisive role, but if the interpretation is in place, it will still play a big role in the effect of the push, after all, the first impression is still quite important.