What are the characteristics of advertisements?

1, there are clear advertisers: different types of advertisements affect the differences of subjects. There are two reasons for defining the subject of advertising: one is conducive to self-promotion, and the other is to clarify the responsibility.

2. Advertising is paid communication: advertising is paid, which is the essential feature of advertising. Because advertising is paid communication, advertisers also buy the control right of advertising information communication. Have the right to decide the content, expression, time and space of information release of advertisements when permitted by law and morality.

3. Advertising spreads information through the media: there are two main ways of communication, one is interpersonal communication, that is, good word-of-mouth communication, and the other is non-interpersonal communication, that is, information is transmitted to consumers by means of communication tools.

4. Advertising is information processed by art: selling products based on facts, shaping an infectious artistic image through artistic processing, and stimulating consumers' desire to buy.

5. The goal of advertising communication is selective.

Extended information advertising, as its name implies, is to advertise widely, that is, to inform the general public of something. As far as its meaning is concerned, advertising can be divided into broad sense and narrow sense. Broadly speaking, advertisements refer to advertisements that are not for profit, such as government announcements, notices and statements of political parties, religions, education, culture, municipalities and social groups. In a narrow sense, advertising refers to advertising for profit, usually referring to commercial advertising or economic advertising. It is a means for industrial and commercial enterprises to spread commodity or service information to consumers or users in a paid way through advertising media. Commercial advertisements are such economic advertisements.

References:

Baidu encyclopedia advertisement entry