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CCTV Spring Festival Gala Theme Logo
The main logo of the CCTV Spring Festival Gala theme is "the flying of the dragon, happy home country".
Officially, CCTV will innovate the "thought + art + technology" fusion communication, the main logo is also integrated into the "flying" elements, to "flying" word The main logo also incorporates the element of "flying", with the word "flying" as the title eye. According to the Kangxi Dictionary, "龘" comes from the first regular script dictionary "Yu Zhuan", which sounds the same as "Tou". The word "龙行龘" describes the way a dragon soars and flies with vigor and enthusiasm. From the ancient totem to the auspicious talisman, the dragon has gradually evolved into the spiritual and cultural symbol of the Chinese nation over the course of 5,000 years of Chinese history.
The 2024 Spring Festival Gala of China General Administration of Radio and Television (CCTV) has taken the word "flying" as its title, vividly depicting the spirit of 1.4 billion Chinese people who are enterprising and upwardly mobile. "The main logo of the 2024 Spring Festival Gala is based on the character "龘", and the overall design is inspired by the Nine Stacks Seal Character, which is a very characteristic character of traditional Chinese seal carving art, with a dignified and balanced design, and a neutral and proportional design, showing a majestic and robust atmosphere. It is a solemn, balanced, and well-proportioned seal, which shows the atmosphere and robust cultural weather.
The theme of the CCTV Spring Festival Gala:
1. 2023 CCTV Rabbit Spring Festival Gala
The 2023 Spring Festival Gala is themed "A New Era of China, A Better Life". The official logo and mascot image "Rabbit Round" were officially released.
2. 2022 CCTV Tiger Spring Festival Gala
The main visual image of the 2022 Spring Festival Gala consists of a Ruihu tiger and the words "2022" and "CCTV Spring Festival Gala". The main tone is "joyful and auspicious, full of joy", and the whole is mainly in red and golden color, which highlights the joyfulness and heaviness of traditional festivals.
3, 2021 CCTV Year of the Ox Spring Festival Gala
The theme of the 2021 Spring Festival Gala is "the son goes to the ugly, the rat returns to the ox to compete in the splendor of the", the official logo for the "ox" to turn Qiankun.
4, 2020 CCTV Year of the Rat Spring Festival Gala
The theme of the 2020 Spring Festival Gala is "*** round the dream of well-off people, happy over the New Year", the official logo is still with the pattern of the rat.
5, 2019 CCTV Year of the Pig Spring Festival Gala
The theme of the 2019 Spring Festival Gala is "Advancing into the New Era, Celebrating a Happy Year", and the logo only uses the number "2019" This is the only Spring Festival Gala that has not used Chinese zodiac elements since 2011.
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