Swot analysis of B&B development (1)

(1) low cost. Compared with high-star hotels, the dome, banquet hall, reception hall and other large facilities can be completely omitted, and the management cost of B&B is lower.

(2) The price is reasonable.

(3) Being accurate to people, the customers are mostly millennials, with high quality and strong spending power.

(4) High return on investment.

(5) It has its own local cultural attributes and strong specificity.

(6) Compared with hotel management, there are more opportunities for independent choice.

(7) Policy support: driven by government-led policies. The development of homestay industry is closely related to the booming background of rural tourism. Governments at all levels, from the central to the local, attach great importance to the development of rural tourism and the creation of new formats of homestays. Local government policies promote B&B industrial agglomeration.

(8) With the post-90s and post-00s becoming the main players in the market, new demands such as diversification and personalized experience are constantly expanding, and the original standardized accommodation products can no longer meet their needs, while personalized and experienced homestay products are more suitable for their preferences. B&B is driven by investment capital. At present, there are three main types of homestay investment, except for people who pursue small and beautiful for their feelings and do not pursue return on investment:

The first category is the e-commerce platform for investing in the hotel industry, such as Ctrip.com, Qunar.com, Tujia.com and Tongcheng.com. In addition to setting up an inn channel, it also directly engages in investment and operation, just as Cheng Tourism completed its strategic investment in Huajiantang and became the second largest institutional shareholder of Huajiantang; Tujia.com's Tuyuan Company directly participated in the construction of boutique homestay in beautiful countryside, Guizhou.

The second category is the entry of large state-owned enterprises into the B&B field, such as BTG Group, Zhejiang Travel Group and Guoao Group. BTG Group established BTG Hanshe Hotel Management Co., Ltd., and laid out more than 60 ancient village homestay industries throughout the country; Zhejiang Tourism Bureau, Zhejiang Tourism Group and related companies set up a tourism fund of 654.38+0 billion yuan, and the main investors are high-end inns and boutique homestays.

The third category is the transformation of real estate enterprises to the homestay industry, such as Xinhualian Group, Yintai Group and Financial Street. Xinhualian Group has developed Jiuzi Ancient Town Project in Wuhu, Anhui Province, with tens of thousands of square meters of land for the construction of inns, homestays and boutique hotels.