How can we do a good job from the media?

(1) Self-media is actually an old business, which existed before the emergence of the Internet. For example, Darkmouth Oprah Winfrey, a famous American, started as a broadcasting platform, and now it has developed across fields and platforms (video is just one of its platforms), which is enduring for a long time.

(2) Gao and Luo Zhenyu do something similar to Oprah. However, the two were not accepted by the traditional system at first, and began to develop from grassroots video. For example, Gao began to practice "oral work" on Youku videos, and now he has published books, made TV shows and held concerts, and developed into "whole life".

(3) Singers should also be counted as self-media. Because they are basically fighting alone and not attached to any platform. According to this standard, the hottest self-media now should be Lady Gaga.

(4) People who are good at "oral work" have outstanding advantages in doing self-media. I wonder if you have noticed that the most successful stars in America are only talk show hosts and singers like Oprah Winfrey and Lady Gaga, followed by movie stars and stars. This truth is the same all over the world.

(5) With the help of network platform, can code words catch fire? My view is "estimation difficulty". The representative of the media is andrew sullivan, an American political writer. His personal blog The Dish accounts for 0/0% of the traffic of the Daily Beast of his former employer, so he goes out to work alone, hoping to survive by paying users. He needs $900,000 a year to maintain his personal blog, but he hasn't finished his "goal" after a busy year. This is the first year, and users will lose face! Sullivan's renewal rate this year is still unclear. It is said that he will explore other income models. It is so difficult for such a big cow to start, and it is impossible to make full preparations! Cheng Lingfeng in China can also pay attention to it. Now that subscriptions, advertisements and speeches have been rolled out, the effect will be seen.

(6) Some people say that the media is a "fan economy". I think it makes sense. According to Luo Zhenyu, it is necessary to form a "charismatic personality" because an important aspect of Internet "empowerment" is that it is easier to form a fan circle. This can also explain why there are more fans playing with words than code words. Therefore, it is best to have distinctive features from the media and not be too stable.

(7) Up to now, there are few successful media outlets in China, but many of them have given up. Most people's feedback is: I can't write anymore. After writing for half a year, the "accumulation" is exhausted. If you find someone else to write or edit other people's things, it will become a self-media platform like Tiger Sniff.