Emotional * * * sound, scene-driven, how to do brand cross-border marketing?

These three words are very good and can cover the new ways of brand marketing at present. Personally, I think that if we do these three things well, we can perfectly realize flow, precipitation, transformation and even fission!

Emotion * * *

Brand is to form experience, interaction and buzz with consumers. The brand of the future is not only an image, but also a symbol, but also personalized, with driving force, ultimate experience and spiritual pleasure. This is the brand of the Internet age. The personalized existence of super ip can realize potential energy, topic and content ability, connect consumers and realize commercial realization!

Scene driven

Scenarios are the logic and solutions of products in the Internet age.

Many people say that the product is not just needed, and there is no complete product just needed. The scene is just needed, and the scene generates traffic. The principles of product shaping in the scene: big principles, health and socialization;

Specific methods: scene product planning, social currency shaping; Super single product planning not only requires traffic, but also forms the right to speak, status and influence, selling points, values, combinations, ultimate products, imperfect products, labels, socialization, scarcity, services, solutions, scarcity and scenarios; )

Cross-border contact

Cross-border thinking is a way of thinking on the Internet and a sharp weapon for marketing innovation. Cross-border integration can promote the birth of new formats and business forms, and have a positive impact on the formation of new scenes, traffic, and even the improvement of experience, as well as the boost of the existing consumer market.

Traditional retail must be integrated with new retail to have a way out, e-commerce, WeChat business and so on. It is also necessary to actively integrate with physical retail to enhance the overall sense of experience and trust.

It can be seen that the current Internet giants are marching into the offline industry. Both Ma Yun and Ma Hua Teng invested and controlled traditional retail enterprises frequently last year and this year, which shows that the Internet must be combined with entities.

It is a circle of friends who beat P&G! The one who defeated Master Kong was Meituan Takeaway! Now you probably know why, right? Cross-border robbery, cross-border contact! There will be more such seemingly inexplicable things in the future! RT Mart was acquired by Ali, a retail enterprise that maintained 20-year growth. When the founder left with tears, he said: I defeated all my opponents, but lost to the times! Yes, you are right. Times have changed. Nokia and Procter & Gamble are examples: when times abandon you, you won't say goodbye!