Traditional foreign trade enterprises how to transform and upgrade

Traditional foreign trade enterprises are under increasing pressure to survive is an important form of the current economy, in addition to some of the bankruptcy and closure cases we have seen, the stock market and the property market soaring seems to be the side of the traditional foreign trade enterprises struggling to prove the status quo ------ When the traditional foreign trade enterprises to stop, they may be transferred to the stock market and real estate and other investment products, and strive to maintain sustained growth.

Whether from the positive or side point of view, the traditional foreign trade enterprises have come to a critical juncture of life and death, commonly referred to as the lack of "calcium", and here the so-called "calcium", is able to make the foreign trade enterprises to stand and healthy long life "network". The so-called "calcium" here, is able to make the foreign trade enterprise healthy standing and long life of "network marketing" this important element, the enterprise lack of calcium, may be limited to the foreign trade enterprise environment and foreign trade enterprise background and other factors.

In the past few years, the development of the Internet and e-commerce so that many traditional foreign trade enterprises have felt the raw power of network marketing. Jiangsu Sunshine, Hongye shares, Jiangsu Sunshine Group and other foreign trade enterprises through their own network marketing to carry out e-commerce platform to sell out products, has achieved very dazzling results. The person in charge of foreign trade industry has said: "The vast majority of foreign trade enterprise website is 'dead site', and what is "dead site"? Is the site only foreign trade business leaders want to publicize things, but not to study what netizens want to see, not to care about netizens can not find foreign trade sites. The network marketing consultant who undertook the network marketing outsourcing service also said: "Although the foreign trade enterprises produce 'calcium', however, they are seriously 'lack of calcium'.

Said so long, some people will ask "what is network marketing, is not on the network to buy and sell things?" Network marketing is the use of the Internet to carry out a series of marketing activities, regardless of marketing, or network marketing focus on a "camp" word, only to "create" a better network sales environment, and finally to achieve more foreign trade enterprises to sell their products. The first is to make sure that you have a good understanding of what you are doing and how you are doing it.

So what are the main ingredients of this "calcium" network marketing? Traditional foreign trade enterprises "take" will achieve a kind of effect?

The main raw materials of network marketing "calcium" are: marketing website construction, website optimization, SEM search engine marketing, forum marketing, soft marketing, blog marketing, word-of-mouth marketing, and so on to the traditional marketing of the integration of auxiliary materials. And this calcium will generally achieve the following results:

⒈ ⒈ consumer purchasing patterns

⒈ enhance the foreign trade enterprises on the Internet reputation

鈪月月月月月月月月月月月特 Customer interaction, can better cultivate foreign trade enterprises and customer communication, more timely to find their own shortcomings, so that customers will be more loyal to your business or products. And forum marketing, soft marketing, word-of-mouth marketing integrated communication to ultimately reach the customer "soft eyes", "soft heart", "soft ears", "soft mouth The first is the "I'm not sure what I'm talking about".

In summary, the network marketing this "calcium", is the network economy under the era of foreign trade enterprises to stand up and health and longevity of the necessary elements. If the foreign trade enterprises due to capital, environment, talent and other comprehensive factors limitations, the foreign trade enterprises can be completely handed over to those foreign trade integrated network marketing services enterprises. The premise is that those who have a set of innovative integrated service-based marketing system enterprises, and must be based on culture, background, product, market, environment, talent and other comprehensive factors, to create a suitable for foreign trade enterprises to promote their own channels. Because of the product is different, because of the enterprise is different, because of the market is different, because of the comprehensive factors, to create a new "calcium", and even for foreign trade enterprises to cultivate e-commerce talent

Network marketing is now very important

Search engine marketing

Foreign trade enterprises to improve the search engine marketing The effect needs to solve two problems, namely how to open up more customers and how to screen professional customers. First, the need to cover as many mainstream search engines, in addition to the three major search engines, more attention to some regional and specialized search engines. Secondly, the coverage in each search engine to be large, not only to buy search engine paid services, but also through the third-party company services to get the natural results of the top position. At the same time, as much as possible to cover the main keywords and related searches, exhausting the foreign buyers may find Chinese suppliers of the vocabulary. The screening of professional customers is required to analyze and mine the relevant data to obtain.

Exhibition marketing

We need to brochures and on-site services and other levels of gatekeeping. The paper of the brochure as far as possible to choose a relatively thin and impermeable paper, reduce the weight of the sample book, coupled with professional sensory design, so that customers from the first impression of the distinctive quality. And the content should be customer-centered ABOUT US soft writing, the form should be illustrated, and each page header or footer to write on the contact information, including telephone, email, web site and other important content, in order to prevent after the meeting the customer will tear a series of pages in the sample booklet and lost important contact information.

Mail marketing

We need to carry out database-based permission mail marketing. Permission (Permission) email marketing, as the name suggests, is a permission-based email campaign that seeks the user's "permission" to send products and other related information to its target. Permission email marketing has been greatly developed in foreign countries and plays an important role in the process of obtaining buyer information, developing potential buyers and cultivating loyal customers. These users are voluntarily registered to receive relevant information from email service providers.

Email marketing has two basic factors: the selection of potential users Email address resources and Email marketing content design. How to get enough email addresses of potential users is the foundation of starting email marketing. Setting up an email collector in your own website platform is a more effective solution. And every buyer's email address that inquires you should become a member of your potential buyer's mailing list. The content design of the email is directly related to the experience and knowledge of the person doing the work, and it determines whether the end audience sees each email as an active contact rather than spam.

Database marketing

Database marketing is a proactive marketing process, which involves bulk communication through the management of customer information. Database marketing can help you retain customers and increase customer loyalty, and some externally purchased databases can be the source of a large number of your customers. Foreign trade enterprises can be purchased from outside, in addition to the development of data, more should be established to belong to the enterprise's own database, here a long-term accumulation process.

The core of database marketing is to find useful information to you, to fully integrate, utilize, help enterprises to achieve short-term profits, help enterprises to achieve short-term profits, long-term benefits. But foreign trade enterprises need to clearly recognize: database marketing is only a marketing tool, the future of foreign trade enterprises want to expand their business, create enterprise value, can not rely on only one means, there must be a set of marketing system. Have a set of foreign trade integrated marketing ideas to achieve multi-channel customer development and overseas promotion is the real way out of the future foreign trade enterprises.

Blog marketing

In the modern network marketing environment, corporate blogs can no longer be used simply as a channel to publish corporate information, and the need for a marketing blog, to become the public relations department of the enterprise.

To successfully operate a blog marketing, you must have a clear purpose, conceptualization first. Blog conceptualization simply means that before the establishment of the blog, the brain to form a blog prototype: the blog target audience is what kind of people, the blog mainly contains what content, the blog which part of the need for daily updates, to establish the blog's main keywords.

Blog marketing advocates "content is king". The survival of a blog site lies in the quality of its content, and the provision of quality online resources is the foundation of a blog site. Whether it's a personal blog or a corporate blog, the only way to retain a blogger's attention is to be able to attract consumers with the best content. Long-term attention to the blog, will allow them to slowly form the trust of the blog, and then identify with the content of the blog subtle corporate culture information.

The ultimate goal of blogging is to provide authoritative and informative blog content that will help companies compete for the right to speak with authority in their industry.

Microblog Marketing

Microblog marketing is an online marketing method that has just been introduced, because with the microblogging craze, it has spawned the marketing method in question, which is microblog marketing. Microblog marketing to microblogging as a marketing platform, each listener (fans) are potential marketing objects, each enterprise can register a microblog in Sina, NetEase and so on, and then use the update of their own microblogs to the netizens to disseminate information about the enterprise, the product, and to set up a good image of the enterprise and the image of the product. The daily updated content can communicate with everyone, or have a topic of interest, so you can achieve the purpose of marketing, this way is the emerging microblogging marketing.

Compared with blog marketing, microblog marketing is short and concise, in no more than 140 characters to convey the content to the fans, in order to achieve the role of attracting fans, the targeting of the content to make a higher level of requirements. Currently the most widely used microblogging platform is Sina Weibo, Tencent Weibo, many foreign trade enterprises have also established their own official microblogging, such as Alibaba, ECVV, etc., through the establishment of official microblogging to promote the brand.