What changes have the era of "Internet celebrities" brought to the cultural and creative industries?

Why can the economy of online celebrities be linked with cultural and creative industries? According to Hartley, "creative industry is an oblique concept", which can have different definitions. In their view, this is the evolution of the concept of creative industries. From the first to the third, we can clearly see that they actually coexist in our environment today.

The first is the "negative" creative industry. Creativity has become an area of market failure and needs other economic subsidies. The policy responds with "welfare" mode, corresponding to "surplus" culture. This concept cares about "industry" and attaches importance to companies whose products can be called creation, including publishing, media and technology companies that we are familiar with. Under this understanding, the most typical choice of policy makers is to establish various "creative industrial parks" based on Porter's cluster theory. In the park, IP has become an important resource of the company, which is also the concept of "copyright industry" that we often say.

The second is "neutral" creative industries, which need no other special support policies except "competition" policies. It corresponds to "dominant" culture. The concern of this creative industry has extended to the whole economic field, similar to the popular concept of "+",in order to confirm that creativity is invested in companies in traditional industries and add value to these companies and industries, especially in service industries, such as government, medical care, education, tourism, financial services and so on. However, it is difficult to divide the value created in this way statistically, and how to quantify it statistically.

The third is the "positive" creative industry, which emphasizes the knowledge and cultural market. Creative industry has become the growth point of the fuzzy boundary between society and enterprises, and the market is the core. The rapid development of Internet and social media has actually surpassed the imagination of scholars ten years ago, but they still predict that "user-created products" will expand innovation, change and growth from companies to every user who enters this social network, that is, every consumer. The whole creative industry has expanded to non-market activities outside the traditional economic classification, and the closed professional knowledge industry system has been challenged. It will become a trend to advocate sharing rather than controlling creative IP.

When we saw the unknown online celebrity who never even knew his real name, we created a new marketing model. When we saw entrepreneurs gathered in a tourist resort like Bali, we changed the old office model and used "unfixed" entrepreneurial working methods such as joint office, telecommuting and "workstation" to reduce the cost of living, experience a more exciting new environment and get to know more interesting creative people and other entrepreneurs.